Head of Global Demand Generation (Marketing)

The Marketing and Communications team at Mapbox is responsible for shaping the company's public image and promoting its cutting-edge location technology solutions. Through building strategic campaigns, high-quality content, and excellent documentation, the team effectively communicates Mapbox value to customers, prospects, developers, partners, and stakeholders. Our goal is to highlight product features, share customer success stories, and build brand awareness, showcasing Mapbox as the leading location technology company.

What You'll Do

• We are seeking a data-driven, strategic, and execution-oriented Head of Global Demand Generation to lead our global pipeline generation engine. In this role, you will design, execute, and optimize multi-channel demand generation strategies that drive scalable, predictable revenue growth across global markets. Your mission is to: 1) drive a high volume of new mapbox accounts, and 2) deliver incremental marketing generated and influenced sales pipeline through marketing programs. You will manage a high- performing team focused on inbound/outbound marketing, lead management, account-based marketing (ABM), integrated digital marketing campaigns, and marketing operations.

  We are seeking a forward-thinking demand generation leader who can apply AI and machine learning to automate marketing workflows, optimize lead targeting and routing engines, and transform complex system data into predictive pipeline insights.

  • Global Strategy & Pipeline Growth: Define and execute the global demand generation strategy to meet and exceed pipeline and revenue targets across SMB, Mid-Market, and Enterprise segments.

  • Integrated Campaign Management: Oversee end-to-end multi-channel marketing campaigns (paid search/social, content syndication, events, webinars, email, and partner co-marketing).

  • Account-Based Marketing (ABM): Build and scale a high-impact ABM program targeting high-value enterprise accounts in tight alignment with Sales leadership.

  • Funnel & Conversion Optimization: Monitor, analyze, and optimize full-funnel performance metrics—from initial touchpoint to MQL, SQL, opportunity creation, and closed-won deals.

  • Marketing Tech & Operations: Lead the MarTech roadmap (e.g., Salesforce, HubSpot/Marketo, 6sense/Demandbase, Gong) to ensure accurate attribution, reporting, and automated lead management.

  • Sales & Marketing Alignment: Partner closely with Sales, Revenue Operations, and Product Marketing to refine lead routing, Service Level Agreements (SLAs), buyer personas, and messaging.

  • Budget & Agency Management: Manage the global demand gen budget, optimizing ROI and payback periods; oversee external agencies, vendors, and contractor relationships.

  • Team Leadership: Build, mentor, and foster a culture of high performance, testing, and continuous learning within the global demand generation team. 

What We Believe are Important Traits for This Role

• Experience: 10+ years of B2B demand generation experience, with at least 5+ years in a director or senior management role (SaaS or Tech industry preferred).

• Proven Track Record: Demonstrated success driving sourced and influenced pipeline across multi-region global markets.

• Technical Mastery: Deep hands-on and strategic expertise with MarTech stacks (CRM, MAP, ABM, attribution platforms, and web analytics tools).

• Analytical Mindset: Expert in marketing analytics, attribution models, and business performance KPIs (CAC, LTV, conversion rates, payback period).

• Cross-Functional Leadership: Exceptional communication skills with a proven track record of aligning Marketing and Sales leadership around shared pipeline goals.

• Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).

What We Value

In addition to our core values, which are not unique to this position and are necessary for Mapbox leaders:

• We value high-performing creative individuals who dig into problems and opportunities.

• We believe in individuals being their whole selves at work. We commit to this through supportive health care, parental leave, flexibility for the things that come up in life, and innovating on how we think about supporting our people.

• We emphasize an environment of teaching and learning to equip employees with the tools needed to be successful in their function and the company.

• We strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply.

How We Support You

• Hybrid/Remote Options: Enjoy flexibility to work comfortably from home or periodically from an office where applicable.

• Comprehensive Healthcare: Private medical coverage for you and your dependents.

• Family-First Support: Generous maternity and paternity leave policies to support your growing family.

• Fertility & Family Building: Inclusive fertility support. Grow your family on your terms.

• Lifestyle Spending Account: Contributions to support your health, wellness, and personal growth.

• Balance & Brainpower: Mental health support for you and your dependents.

• Rest & Recharge: Flexible paid time away, company holidays, and generous absence policies.

• Time Off to Give Back: Dedicated paid volunteering time in addition to your standard PTO.

• Invest & Grow: Retirement plans with competitive matching.

Our annual base compensation for this role ranges from $179,350 - $242,650 for most US locations and 5% to 10% higher for US locations with a higher cost of labor. Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. Please discuss your specific work location with your recruiter for more information.