Chief Marketing Officer (CMO)

Chief Marketing Officer (CMO)

Newmindstart is an international edtech company in the health and conscious living space, operating across the US, UK, and Europe. We create courses focused on physical health, movement, and mental well-being — products that genuinely improve people’s lives.

We are building one of the largest global projects in this niche — and we are already well on track. The company operates with a $1M+ monthly ad budget, has achieved 2–3x revenue growth over the past year, and is planning to triple spend again this year.
300+ courses, a strong Meta channel, direct-response funnels, solid unit economics, and a high-performing team.

Our goal is to become a top-5 global wellness edtech company within the next few years.

What you’ll get:

Scale — manage $1M+/month in ad spend with a clear path to $10M/month. Few roles offer this level of exposure.
Ownership & autonomy — full control over product categories: course portfolios, P&L, and new verticals. You propose, launch, and scale.
Speed — no bureaucracy. Fast decision-making is expected and supported.
Remote-first — work from anywhere, with an international contract.
Team — a highly capable, fast-moving team with a high performance bar and strong collaboration.
Growth — access to top-tier tools (ads & AI), education budget, and expert consultations.

Responsibilities:

• Own revenue targets across all acquisition channels

• Manage and scale $1M+/month ad budget (Meta, Google/YouTube, TikTok, etc.)

• Scale what works, cut what doesn’t, and build what’s missing

• Optimize funnels: offers, landing pages, creatives, testing, conversion

• Lead the team: media buyers, creative producers, external partners

• Launch and manage new product categories: hypothesis → launch → P&L ownership

Who we’re looking for:

• CMO / Head of Growth / Performance Lead with direct revenue ownership

• Experience managing $10K+/day budgets across Meta, Google/YouTube, TikTok

• Strong background in direct-response funnels (landing purchase / subscription flows)

• Experience in edtech, wellness, subscriptions, or e-commerce on international markets

• Data-driven mindset: CAC, LTV, ROMI are your daily tools

• Hands-on approach — not just managing, but executing

• Actively using AI tools in daily workflows

• English level: B2–C1

How to apply:

A cover letter is required. Please include:

• Your strongest case: channel, budget scale, impact on revenue, key metrics, and growth dynamics

• What you would analyze first in our business model to identify the main growth lever