Head of Creative

📍 Remote or Belgrade office | Full-time

Kodland grows through paid acquisition on Meta and Google. Creative is the biggest lever left on CPL and ROAS, and the current algorithms reward volume, diversity and fast iteration. We need a leader who runs creative as a production system — ideation → brief → production → test → learn → scale — uses AI to multiply output, and makes creative a layer of the whole funnel.

What you are going to do:

• Throughput and automation: generative image, video and voice, templated variations, AI tagging and semi-automatic test launches as the default way of working; a roadmap to video-first production.

• Diversity of output: many concepts, hooks and visual directions per market and cohort, not reskins of one idea; working angles beyond direct offer and direct hook.

• Analytics-driven creative: read ad performance, feed it into weekly creative planning, speed up tagging, asset reuse and multi-format production.

• Landing pages in the pipeline: ad and page tell one story — concept, copy and visual system end-to-end, together with growth managers.

• Team and processes: lead and grow producers and designers, hire and restructure as needed; shared briefs, reviews, copy & concept QA, a quality scorecard across regions.

• Brand and customer journey: wire creative into the brand system and CRM communications, so paid, product and lifecycle touchpoints look like one company.

What we expect from you

• 5–7+ years in performance creative or creative ops in B2C: edtech, subscription and mobile apps, performance agencies, e-commerce. You built or scaled a creative process.

• You read ad metrics natively (CTR, CVR, CPL, ROAS, hook and hold rates) and decide from them.

• Hands-on with the current AI stack for image, video, voice and copy, and with automation. Deeper than “I generate images with AI”.

• Crisp copy and concept sense: you can tell a hook that will work from one that won't, and you can brief a visual system, not only a banner.

• You have led producers and designers across regions and made the hard calls on people and priorities.

Stages of interview

• HR interviewInterview with CMO

• Cultural fit interview with CEO

• Gathering recommendations

• Offer

Why us

• Global Collaboration: Join a diverse, international team that values innovation and recognizes individual contributions.

• Competitive Compensation: Receive an attractive salary package that reflects your expertise and rewards your contributions.

• Flexible Work Schedule: Enjoy the freedom to work during hours that best suit your productivity and lifestyle.

• Professional Development: Benefit from continuous learning opportunities and support for your career advancement goals.

• Location Options: Choose to work from our Belgrade office or remotely, with seamless collaboration tools for both.