Freelance Motion Designer (PL/UA)

As a Motion Designer at Flo, you create compelling animated content that brings ideas to life, edit thumbstopping UGC videos, strengthen brand storytelling, and contribute to impactful marketing initiatives. Your work supports a variety of channels across paid UA, helping to communicate key messages through high-quality motion design that aligns with Flo’s visual identity and purpose.

Responsibilities/tasks

• Boost motion design capacity by swiftly creating and animating graphics and editing videos in response to campaign demand spikes.
• Collaborate with the UA team to deliver high-quality motion assets aligned with fast-changing priorities.
• Adapt existing designs and produce rapid iterations for spontaneous creative requests.
• Address localization needs to tailor motion graphics and videos for different global markets.
• Produce static ads & thumbnails where required
• Experiment with generative AI tools to explore new video concepts and improve workflow efficiency.
• Maintain consistency with brand guidelines across all visual content.
• Deliver visually compelling work that effectively communicates app features and user benefits.
• Animation concept development, leveraging brand's characters, app UI, typography, illustration and look & feel, to deliver fresh new video and animation ideas.
• Storyboarding concepts on Figma, demonstrating proficient use of colour, illustration, Typography and app UI elements
• Communicating with stakeholders and team members to meet deadlines successfully

Key results/objectives

• Deliver high-quality motion graphics and videos that meet deadlines and support UA our goals.
• Improve campaign engagement and performance through effective motion storytelling.
• Integrate innovation in tools and workflows, including AI applications, to elevate creative output.

Qualifications

Basic Qualifications:

• 3+ years of experience in motion design with a strong portfolio showcasing animation skills and editing techniques.
• Proficiency in Adobe After Effects and other motion design software.
• Proficiency in Adobe CC.
• Proficiency in Figma or similar software.
• Strong understanding of animation principles and visual effects.
• A strong eye for detail, with an understanding of brand guidelines and the ability to maintain consistency across motion graphics.
• Ability to collaborate effectively with cross-functional teams including copywriters, designers, and marketers.
• Understanding of basic performance marketing concepts (e.g., CTR, conversion rates).
• Ability to manage multiple design projects and meet deadlines in a fast-paced environment.
• Excellent communication skills for clear and effective collaboration.
• Genuine curiosity and enthusiasm for experimenting with AI tools, including generative AI video platforms, to push creative boundaries and elevate video storytelling.

Preferred Qualifications:

• Experience in the tech or digital marketing industry.
• Experience creating static ads to compliment motion & video skills
• Experience in the femtech, health, and wellbeing sector.
• Familiarity with Cinema 4D or 3D motion design (a plus).
• Basic understanding of user acquisition (UA) and CRM creatives

Salary from 3400 EUR monthly based on full time hours

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