Copywriter

About the role

As our digital-first platform continues to disrupt the European automotive aftermarket, our Brand & Marketing team is scaling rapidly to elevate how we communicate across all channels. As such, we are hiring a Copywriter - Lead to take full ownership of our brand narrative and social-first storytelling. In this key role, you will bring strong autonomy and strategic initiative to our internal creative team, acting as a driving force behind our campaigns, leading and setting a tone of the company. You will partner closely with internal designers, and marketing teams to turn audience insights into effective creative copy for social media, video, CRM, and digital touchpoints.

You will be working towards establishing best-in-class tone of voice and content guidelines, harnessing modern AI tools responsibly to optimize workflows, and building highly engaged community spaces across major social platforms. This is an incredibly exciting opportunity because you will sit at the very heart of a fast-growing e-commerce scale-up, helping shape the creative vision of a dominant European brand.

Key Responsibilities

• Develop original, insight-driven creative concepts for brand, content, and social campaigns that resonate across all European markets.
• Develop and own the tone of voice- shaping how AUTODOC speaks and connects with millions of customers.
• Write compelling, channel-tailored copy for social media, video scripts, CRM campaigns, product storytelling, and digital experience touchpoints.
• Collaborate closely with internal design teams, strategists, and external production partners to deliver cohesive, high-quality creative work.
• Provide clear creative direction, take full ownership of incoming briefs, and proactively elevate ideas throughout the iterative production process.
• Adapt messaging for English-speaking audiences while ensuring clarity, consistency, and cultural relevance across regional markets.
• Utilize modern AI software and automation tools responsibly as drafting partners to optimize copywriting workflows and speed up output.
• Support the development of comprehensive content guidelines, tone-of-voice frameworks, and brand writing standards.
• Track community engagement and platform performance data to continuously refine creative copy and boost long-term customer loyalty.

Qualifications

• Professional background featuring three to five years of experience within creative agencies, internal brand teams, or fast-paced digital environments.
• Native-level English writing skills, with an excellent command of short-form formats, social-first storytelling, and persuasive copywriting.
• Strong strategic mindset with the ability to bridge brand voice, customer needs, and data-driven business objectives.
• High level of autonomy and initiative, demonstrating the capacity to manage briefs independently from end to end.
• Deep familiarity with content performance dynamics across major platforms including Instagram, TikTok, YouTube, LinkedIn, and Meta.
• Proficiency in collaborating with internal design teams and managing external agencies or freelance production partners.
• Experience or strong comfort level working with approved AI tools to enhance writing efficiency and workflow structure.
• Professional proficiency in German or French is considered a beneficial advantage, though it is not a mandatory requirement.
• Natural affinity for e-commerce, tech, automotive sectors, or enthusiast-driven digital communities.