Content Marketing Manager

About Eneba

At Eneba, we’re building an open, safe and sustainable marketplace for the gamers of today and tomorrow. Our marketplace supports close to 20m+ active users (and growing fast!), provides a level of trust, safety and market accessibility unparalleled to none. We’re proud of what we’ve accomplished in such a short time and look forward to sharing this journey with you. Join us as we continue to scale, diversify our portfolio, and grow with the evolving community of gamers. 

About the team 

We are the Marketing Team. We are driving growth in a sustainable way with the aim to become the leading marketplace for gamers. We obsess over merging data driven optimisation, entertainment and creativity. None of our day to day activities could do without either of those, as we build the strong, fun, and trustworthy brand that is Eneba. Gamers are fast adopters, and we move even faster to create deep-rooted and long-lasting relationships with our users. We’re inspired by our community and we do our best to continuously deliver on the goal of building and bringing all local gaming communities under one global roof.

About You

You're a technical direct line manager who turns content into performance results and trust narratives. You lead through data - reading signals across channels, building forecasted growth cases, and making decisions that connect user-centric communication to measurable business outcomes. You don't create content; you build the systems, teams, and direction that make great content happen at scale.

Responsibilities

• Lead and develop a team of managers and ICs across 7 content functions: Reputation, PR, Content Production, Content Ops/Localization, Newsletters, Campaigns, and Lifecycle

• Build and own the 1-year content strategy and quarterly goal framework with clear bottom-line impact (GMV, CR, trust metrics) across all functions

• Own the hiring, onboarding, and development of ICs and managers within each function

• Lead the team's AI/LLM adoption, set the pace and direction for automation of research, production, and distribution processes

• Set and run quarterly OKRs and 1:1s, career development conversations, and performance cycles for all direct reports

• Represent the content function in XFN planning with Marketing, Product, Growth, and Tech, translating business priorities into content strategy and vice versa

• Oversee PR strategy across B2B, B2C, and Employer Branding channels

Requirements

• 5+ years in content, marketing, or communications roles, with 3+ years managing multi-functional teams (managers and ICs)

• Proven track record as a direct line manager, running 1:1s, goal cycles, career conversations, performance evaluations, and hiring

• Startup mentality: high ownership, high pace, ability to push self and team toward challenging quarterly targets

• Data-driven decision-making, comfortable with CR, GMV, ROAS; able to research, forecast, and build business cases with measurable bottom-line impact

• Experience leading AI/LLM adoption or content/lifecycle automation initiatives at scale

• Strong cross-functional collaboration and stakeholder communication skills

• Fluent English (business language); Kaunas or Vilnius based, hybrid 1 day/week in Kaunas office

Nice to have:

• Background in online reputation management (Reddit, Trustpilot, review platforms)

• PR or communications experience (B2B, B2C, or Employer Branding)

• Experience in gaming, digital marketplaces, or global consumer platforms

• Experience building or scaling newsletter, lifecycle, or campaign functions