Chief Marketing Officer

Berlin office or remote

World Chess is seeking a digitally-driven, results-oriented Chief Marketing Officer to lead our global marketing organisation and drive measurable growth at the intersection of chess, media, and culture.

This is a unique opportunity for a marketing leader who combines strategic vision with hands-on expertise in performance and digital growth. You will own the full marketing function — from user acquisition and funnel optimisation to brand building and community growth — while working closely with the CEO and executive team to align marketing with overall business goals.

We’re looking for someone who can architect and execute a growth-first strategy: setting direction, building processes, running high-impact campaigns, and progressively developing a high-performing team as the company scales.

Strategic & Operational Responsibilities

Digital Growth & Acquisition

• Own and scale user acquisition across mobile and web products, driving installs, registrations, and monetisation.

• Launch, manage, and optimise campaigns on Meta, Google UAC, TikTok, Apple Search Ads, and other channels.

• Build and refine growth funnels (CPI → Retention → LTV → ROAS), improving metrics at every stage.

• Oversee ASO, SEO, retargeting, email marketing, and paid traffic to maximise ROI.

Performance & Analytics

• Set and track KPIs including CPI, ROAS, retention rates, and LTV.

• Implement and maintain analytics infrastructure (e.g., Adjust / AppsFlyer, Firebase, Amplitude, GA4).

• Run structured A/B tests, creative iterations, and funnel experiments to optimise performance.

• Use data-driven insights to balance performance marketing goals with long-term brand equity.

Brand & Community

• Develop a distinct brand positioning and messaging strategy that resonates globally.

• Translate cultural and gaming trends into authentic campaigns and partnerships.

• Drive content strategies that engage our community and support retention.

Leadership & Team Building

• Start with hands-on campaign management and gradually build a high-performing marketing team.

• Create scalable marketing processes, tools, and reporting systems.

• Foster collaboration across creative, performance, and product functions.

• Partner with other executives to align marketing priorities with company objectives.

Experience & Skills

• 6–8+ years in marketing leadership roles with a proven track record in digital/performance marketing, ideally in mobile apps, gaming, or consumer tech.

• Strong hands-on skills in running and optimising paid campaigns across major platforms.

• Expertise in funnel building, retention strategies, and monetisation optimisation.

• Advanced understanding of analytics, attribution, and marketing automation tools.

• Ability to start lean, operate in resource-conscious environments, and scale strategically.

Mindset & Leadership

• Strategic thinker with an execution-first mindset.

• Data-driven, experimental, and comfortable iterating quickly.

• Entrepreneurial and resourceful, with strong relationship-building skills.

• Comfortable with ambiguity and rapid change.

• Excellent communicator, able to influence stakeholders and inspire teams.

What World Chess Offers

• Full ownership of the marketing function with direct reporting to the CEO.

• Opportunity to combine brand leadership with digital growth execution.

• A global product with a passionate, fast-growing user base.

• Flexible work environment: remote, hybrid, or office-based in Berlin/London.

• Competitive base salary plus performance-based bonus.

We are reviewing resumes on a rolling basis and will fill the position as soon as we find the right candidate. To apply, please send your resume to Julia Aliabeva, HR Director, at email. If you know someone who might be a good fit for this role, please feel free to share this opportunity with them!