Web Analyst (Meta Ads tracking)

WorldwideRemoteSeniorMiddle

🚀 Algonova is looking for an Advertising Analytics & Meta Ads Tracking Specialist. Algonova is an international EdTech company. For 10 years, we’ve been helping children develop 21st-century skills across 90+ countries. Every year, 700,000 students use our products.

We’re looking for a Middle+ specialist to take ownership of Meta Ads tracking and make the entire user journey transparent — from the first ad click to a CRM lead, deal, and payment.

Strong hands-on experience with Meta Ads, Meta Pixel, and Conversions API is a must for this role.

What you’ll do:

Own end-to-end tracking: Meta Ads → website → Pixel/CAPI → CRM → deal → payment
Set up and maintain Meta Pixel, Datasets, Events, and Conversions API
Work with attribution, UTMs, click IDs, and event deduplication between Pixel and CAPI
Identify and resolve data loss and discrepancies across ad platforms, the website, and CRM
Build integrations using APIs, webhooks, and n8n, and assess their impact on business metrics

You’ll be a great fit if you have:

3+ years of experience specifically with Meta Ads tracking, including Meta Pixel, Events Manager, and Conversions API
A solid understanding of attribution, event deduplication, and end-to-end tracking
Experience implementing and debugging both client-side and server-side tracking
The ability to independently diagnose issues and understand how tracking quality affects advertising and business results
Russian at B2 level and English at B1+ level

Nice to have:

Google Ads and GA4
Server-side tracking
Experience with amoCRM/Kommo and n8n
SQL, Python, or JavaScript
Experience with other advertising platforms

What we offer:

Fully remote work on an international product
An established tech stack and a clear onboarding process
An AI-native environment where AI tools are part of the entire team’s workflow
Large-scale data and complex product funnels
A small team, minimal bureaucracy, and the freedom to turn your ideas into real improvements