VP of Marketing

We're Osome - an international fintech startup making the lives of entrepreneurs easier. We help thousands of businesses kick admin, accounting and bookkeeping out of their day-to-day, so they can spend more time on what's important to them. We've developed a unique solution that combines SaaS with a human-in-the-loop approach to provide full-fledged services in real-time.

We’re experiencing rapid growth in both client base and team, which now comprises around 500 people across our offices worldwide. As we continue to scale, we’re looking for more bright minds who are excited to make a real impact by solving complex problems.

What to expect:

As the VP of Marketing, you'll own Osome's demand engine: the qualified pipeline we generate, what it costs us, and how resilient it is. You'll carry a SQL and CAC target alongside our VP of Sales, and you'll own brand and positioning in service of those numbers. This is a demand and efficiency role first, and a brand role second.

As a critical contributor to our company's direction and growth, you'll report directly to the CEO and own marketing strategy, the self-serve acquisition funnel, and marketing operations. We currently have operations in four markets: Singapore, Hong Kong, the UK and the UAE, but market our services globally. You will own growth across all of these markets and enter new ones.

What you'll do:

• Own marketing-sourced qualified pipeline and blended cost per acquisition by territory.

• Reduce our dependence on any single acquisition channel. No channel should be able to take more than a third of our pipeline with it.

• Own messaging and competitive differentiation, positioning Osome's unique value proposition across our markets in a category where competitors replicate each other's landing pages within a week.

• Lead a team of ~20 across demand creation, demand capture, web, content, design and field marketing.

• Build a measurement layer, a single territory-level view of spend, leads, SQLs and CAC.

• Collaborate with internal stakeholders in product and sales to strategically plan, create, and launch compelling campaigns and stories tailored to resonate with our target audiences, jointly accountable with the VP of Sales for the pipeline number and the marketing-to-sales handoff.

• Own the self-serve funnel end to end.

• Own paid search and paid social directly and hands-on, close enough to account structure, bidding strategy and landing-page conversion to hold an independent view.

• Build brand where it demonstrably lowers acquisition cost or defends pricing.

Who you are:

• Owned a performance marketing P&L at scale; personally accountable for CAC or cost per qualified lead, not just managing the person who was.

• Run demand generation across multiple countries simultaneously, including at least one entered from scratch.

• Broken a channel concentration problem before, took a business dependent on one acquisition source and diversified it. Can describe what failed and how long it actually took.

• Led a marketing team of 15+ through a restructure, including role changes and exits.

• Established work experience as a VP of Marketing, Chief Marketing Officer, or a similar senior role within tech organisations.

• Built the measurement layer themselves (attribution, cohort analysis, incrementality or geo-testing) and used it to move budget and defend that decision.

• Sold to SMEs or founders in a high-velocity, low-to-mid-ACV motion.

• Experience in the field of accounting solutions would be a plus.

Non-negotiables

• Global, multi-market growth: Proven experience building and owning a demand engine across multiple countries and regions, including launching and scaling new markets.

• Pipeline and acquisition economics ownership: Personally accountable for qualified pipeline (SQLs) and CAC/CPL targets, with direct ownership of a meaningful performance marketing P&L.

• Channel diversification and measurement: Proven track record of reducing reliance on a single acquisition channel, supported by a strong measurement framework to evaluate performance and confidently allocate investment.

Good to have

• SME/founder customer experience: Experience marketing to SMEs and/or founders, ideally in a high-velocity, low-to-mid-ACV environment.

• Relevant leadership and industry experience: VP Marketing, CMO, or equivalent senior marketing experience in tech; exposure to accounting, fintech, or business services is a plus.

• Team transformation: Experience leading and evolving a sizeable marketing organisation, including restructuring teams, roles, and capabilities as the business scales.

Our Benefits

• Multi-cultural environment to enhance your global perspective.

• Learning opportunities and mentorship from peers and leaders.

• Flexible working arrangement; Hybrid working arrangement.

• An agile working model focused on goals and performance.