User Acquisition manager Web/Web2App

Responsibilities

• Development and implementation of user acquisition strategy.

• Management of advertising budgets to drive growth and achieve set performance and profitability KPIs.

• Close collaboration with the creative team: providing feedback on ad creatives and proposing new hypotheses for testing. Our creative testing process is automated — no need to launch or analyze tests manually; the focus is on fine-tuning and improving the existing automation.

• Conducting A/B tests and data analysis to optimize performance and launch effective advertising campaigns.

• Interaction with cross-functional teams (including product and analytics) to ensure seamless integration of acquisition strategies with product launches and updates.

Requirements

Requirements

Required Experience

• At least 3 years of recent experience with large-scale, growing products in a User Acquisition (UA) role.

• Web Acquisition: Proven track record of working with B2C web products — Web or Web2Web in Meta.

• Subscription Business: Experience with subscription-based monetization model is a strong plus.

• Project Stability: Stable tenure in previous roles, with an average duration of 1.5–2 years at each company.

• Experience with international products and markets (USA, EU). English language proficiency.

Budget Management

• Successful management of budgets exceeding $100,000+ per month on Facebook.

Analytics

• Proficiency with web analytics tools: Google Analytics.

• Web Funnel Experience: Hands-on experience working with web funnels in Funnel.fox — including funnel adjustments, optimization, and iterative improvements — is a strong plus.

• Experience with Amplitude, Firebase, Appmetrica is a plus.

• Experience in conducting A/B tests, evaluating them, analyzing data, and working with BI.

Channel and Platform Expertise

• Deep understanding of Facebook/META advertising for web funnels; experience with other acquisition channels is a plus.

How we hire:

• HR interview

• Hiring manager interview

• Final interview

• Reference check

Conditions

Conditions

• Professional development – paid training and courses, online / offline lectures, workshops and trainings. Our employees take part in all major IT meetups;

• Adaptation – qualitative onboarding, we help to quickly and smoothly solve all problems. regularly collect feedback throughout the trial period;

• Career development – Review is conducted every 6 months, we monitor results and help improve performance;

• Balance between work and personal life – ability to conveniently build your work schedule, take vacations and days off without a bunch of approvals and bureaucracy;

• Health – extended voluntary health insurance (on the territory of Montenegro);

• Office space – a cool office in Montenegro, with comfortable workplaces and lounge areas;

• Relocation – we offer a full package of documents for those who are ready to move to Montenegro, and we help with obtaining a residence permit;

• Prequel+ – premium access to the entire Prequel product.