User Acquisition Manager (TikTok)

Cleverside - who we are?

We are an international mobile product company based in Cyprus and building high-performing apps and games since 2019. Our distributed team of 50+ talented professionals works globally to create products used by thousands of users worldwide. We operate in two key directions: game&non-game products available on 3 platforms: iOS, Android, Amazon Appstore. Our portfolio includes 15+ mobile games and 10+ utility apps. We combine data-driven decision-making, rapid experimentation, and scalable product strategies to build apps that perform, grow, and lead in their categories.

Today the core focus is on:

🔥Mobile games on three platforms, mainly casual, including brain-training games. Our mission is to enhance and create new game narratives that bring more joy and excitement to users’ favorite games.

🔥Utility apps practical, widely used applications that consistently meet user needs. We’ve released more than 10 utility apps including photo editor filters, widgets&icons changers, pedometers, calorie trackers, smart counters. Our products are available across the Apple ecosystem (iPhone, iPad, Apple Watch) - allowing us to reach users seamlessly across devices.

What You’ll Be Working On:

• Launching and managing advertising campaigns for gaming and non-gaming vertical (utilities) in social networks;

• Full-cycle setup from scratch, analytics, optimization, and scaling (TikTok, LinkedIn, Facebook, Snapchat, Pinterest, etc.);

• Analysis of campaign performance and ensuring KPI achievement, with a focus on both the quality and quantity of the user base, aimed at scaling high-performing bundles;

• Monitoring and optimizing campaign performance based on key metrics, including ROAS, user retention, LTV, CPI;

• Collaboration with internal teams: marketing, motion design, and creative production;

• Researching and testing new tools, channels, and strategies to drive growth.

What makes you a great fit:

• 2+ years of proven experience in User Acquisition in social networks (mobile apps/ games/utilities), including planning and execution of user acquisition funnels across Web2Web, Web2App;

• Experience working with social platforms (TikTok - as a must, Snapchat, Pinterest; Facebook - will be plus);

• English - B1 or higher;

• Proven successful cases with high LTV and low CAC;

• Experience setting up campaigns with “Conversion” objectives (Web) in TikTok, with a deep understanding of TikTok Pixel;

• Experience with web analytics systems, particularly Google Analytics 4 (GA4);

• Experience optimizing campaigns for target actions that directly drive revenue;

• Proven successful cases with high LTV and low CAC;

• Proficiency in Excel (pivot tables, data analysis, reporting);

• Experience conducting tests and working with hypotheses;

• Will be a plus understanding of attribution in general (AppsFlyer, Adjust).

We offer:

• Flexible working hours and the possibility of remote work (excluding Russia);

• Vacation bonus 20 days and 3 Days off per year;

• Employment agreement or a B2B contract;

• Professional development and training opportunities;

• Сorporate events and team-building activities, holiday gifts;

• Opportunity to participate in exciting and diverse projects;

• Low-bureaucracy environment and friendly team culture;

• Opportunity to make an impact - freedom to propose ideas, drive performance, and implement your own initiatives;

• Professional growth - opportunities to develop skills and gain experience across different verticals.