User Acquisition manager (Meta/TikTok)

Responsibilities

• Development and implementation of user acquisition strategy.
• Management of advertising budgets to drive growth and achieve set performance and profitability KPIs.
• Close collaboration with the creative team: providing feedback on tested ad creatives, setting goals, and proposing new hypotheses for testing.
• Conducting A/B tests and data analysis to optimize performance and launch effective advertising campaigns.
• Interaction with cross-functional teams (including product and analytics) to ensure seamless integration of acquisition strategies with product launches and updates.

Requirements

Required Experience

• At least 3 years of recent experience with large-scale, growing products in a User Acquisition (UA) role.
• Mobile Apps: Proven track record of working with B2C mobile applications (must have). Experience with subscription-based monetization model is a strong plus. Web2Web + Web2App experience is also important.
• Project Stability: Stable tenure in previous roles, with an average duration of 1.5-2 years at each company.
• Experience with international products and markets (USA, EU). English language proficiency.

Budget Management

• Experience working with budgets: Successful management of budgets exceeding $100,000+ per month.

Analytics

• Proficiency with MMPs: Appsflyer / Adjust.
• Proficiency with analytical tools (Google Analytics, Firebase, Amplitude, Appmetrica).
• Experience in conducting A/B tests, evaluating them, analyzing data, and working with BI.

Channel and Platform Expertise

• Acquisition Channels: Deep understanding of the specifics of Facebook/Meta advertising and TikTok, experience with other acquisition channels is a plus.

How we hire:

• HR interview
• Hiring manager interview
• Final interview
• Reference check

Conditions

• Professional development – paid training and courses, online / offline lectures, workshops and trainings. Our employees take part in all major IT meetups;
• Adaptation – qualitative onboarding, we help to quickly and smoothly solve all problems. regularly collect feedback throughout the trial period;
• Career development – Review is conducted every 6 months, we monitor results and help improve performance;
• Balance between work and personal life – ability to conveniently build your work schedule, take vacations and days off without a bunch of approvals and bureaucracy;
• Health – extended voluntary health insurance (on the territory of Montenegro);
• Office space – a cool office in Montenegro, with comfortable workplaces and lounge areas;
• Relocation – we offer a full package of documents for those who are ready to move to Montenegro, and we help with obtaining a residence permit;
• Prequel+ – premium access to the entire Prequel product.