User Acquisition Manager (Google Ads)

FitMe is a fitness app created for people who want to stay active without long, repetitive workouts. It offers short, easy-to-follow routines that can be done at home with no equipment. FitMe is perfect for busy people who want to maintain their health, boost energy levels, and feel good every day — without going to the gym or spending hours on exercise.

Requirements

• 3+ years of experience with Google Ads

• Strong experience managing Demand Gen campaigns

• Professional use of Google Ads Editor

• Experience working with Birch

• A strong analytical mindset and data handling skills are a plus

Would be a plus

• Experience using AI for operational automation and testing.

• A strong understanding of product funnels and analytics would be a plus.

• Experience building or improving acquisition processes.

• Familiarity with performance reporting and BI dashboards (e.g., Looker)

Responsibilities

• Competitive and market research and insights generation

• Full responsibility for Google acquisition strategy (from research to scaling)

• Audience, funnel, keyword, and creative research

• Setup, optimization, and scaling of demand generation campaigns

• A/B testing: developing hypotheses, analyzing results, identifying learnings, and implementing rollouts

• Building and automating campaign structures and workflows

• Analytical insights reporting (not just numbers — insights → actions)

• Proactively collaborate with internal teams (product and creative)

• Escalating and handling Google support tickets for policy limitations

• Sharing expertise, insights, and knowledge across the team