User Acquisition Manager (AppLovin)

BetterMe — an all-in-one well-being ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.

Your impact:

• Execute, manage, and scale large-scale user acquisition campaigns on AppLovin.

• Build and optimize quiz-based funnels and other acquisition funnels end-to-end — from first touch to conversion — testing new funnel concepts and improving existing ones.

• Develop and implement effective user acquisition strategies focused on performance, scalability, and profitability.

• Work closely with creatives across the funnel: brief motion designers and creative teams, run creative testing, analyze creative performance, and generate new hypotheses.

• Own campaign budgets, bidding strategies, and performance optimization to maximize ROI and business impact.

• Conduct in-depth audience, competitor, funnel, and creative research to identify growth opportunities.

• Analyze campaign, funnel, and creative performance, spot trends, and proactively drive improvements based on data.

About you:

• 1+ years of hands-on experience in paid user acquisition, with AppLovin as a core channel.

• Proven experience building and optimizing quiz funnels and other acquisition funnels.

• Strong understanding of performance-driven, creative-first advertising and funnel optimization.

• Solid knowledge of analytics, key acquisition metrics, attribution models, and performance analysis.

• Experience working with the creative side of performance campaigns and scaling acquisition strategies.

• Intermediate+ level of English or higher.

• Strong analytical thinking, attention to detail, and a data-driven approach to decision-making.

• Results-oriented mindset with strong business and performance focus.

• Ability to work independently, prioritize effectively, and drive initiatives proactively.

Will be a plus:

• Experience with other paid channels — Meta (Facebook/Instagram) Ads, Google Ads, TikTok Ads, DV360, Bing Ads, etc.

• Experience working with video creatives across multiple acquisition platforms.

What you get at BetterMe:

• A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.

• Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.

• Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.

• Flexible work format. Choose what works best for you — office, remote, or hybrid.

• Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products.

• Health insurance & corporate doctor.

• Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.

• Support for sports events. We cover entry fees and encourage the team to compete and participate together.

• Modern equipment. We provide new hardware and everything you need for productive work.

• Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.