User Acquisition Lead

Wallet in Telegram is a digital asset solution natively embedded into Telegram’s interface. Backed by The Open Platform, Wallet in Telegram gained 100M+ user accounts in 2024, and aims to make its solution available to all 1BN+ of Telegram’s users. Wallet in Telegram offers a dual-wallet experience with Crypto Wallet (a multi-chain wallet for trading and sending crypto to contacts) and TON Wallet (a self-custodial wallet with access to the TON ecosystem of dApps and tokens).

We are looking for a hands-on User Acquisition Lead to own Wallet's user acquisition across markets and channels, driving growth in funded and active accounts at a sustainable acquisition cost. This is a hands-on player-coach role: you'll run campaigns yourself while leading a team of local market managers responsible for growth in their regions.

Responsibilities:

• Own paid acquisition strategy and budget across channels: ad platforms, mobile and crypto ad networks, affiliate / CPA.
• Build, launch, and optimize campaigns personally, not only brief agencies.
• Own the numbers: CAC, ROAS, cost per funded account, retention and LTV by channel and market. Cut low-quality traffic, scale what converts.
• Build and lead local market managers, and hold the quality bar across geos.
• Work with product, analytics, and creative to improve the funnel to funded account and close attribution gaps.

Requirements:

• Performance / UA experience in fintech: investment or trading platforms, neobanks, cards.
• Genuine hands-on operator across the major ad platforms, no middle layer.
• Led distributed or local teams across markets.
• Strong on attribution, cohorts, and unit economics (CAC, LTV, ROAS).
• Crypto experience a plus. At minimum you use crypto yourself and understand the customer.

Why it is a fantastic opportunity:

• Our business is growing at an exponential scale.
• Non-bureaucratic management that focuses on results.
• Regular performance reviews to assess your progress.
• Remote setup with access to our hubs in Dubai, Yerevan, London and Belgrade.
• Compensation for medical expenses.
• Provision of necessary equipment.
• Employees get access to the most advanced AI models via mira.tg.
• 20 working days of paid vacation annually.
• 11 days off per year.
• 14 days of paid sick leave to support your health and recovery when needed.
• Access to internal conferences, English courses and corporate events.