UA Manager (Meta)

We're looking for a UA Manager (Meta) to join the Hero Wars marketing team and take ownership of one of our key acquisition channels. This is a highly hands-on role where you'll manage both App Install and Web2App campaigns across Meta, optimize performance at scale, test new growth hypotheses, and work closely with Product, Analytics, Creative, and Engineering teams to drive sustainable user acquisition and business growth.

What you'll be doing

• Own user acquisition with a primary focus on Meta Ads and opportunities to expand into additional acquisition channels.

• Launch, manage, optimize, and scale App Install and Web2App campaigns across Meta to achieve business KPIs.

• Drive performance through continuous testing, experimentation, and data-driven optimization.

• Analyze campaign performance, identify growth opportunities and root causes of performance changes, and turn insights into actionable recommendations.

• Collaborate closely with Creative, Product, Analytics, and Engineering teams to improve acquisition, monetization, retention, and landing page performance.

• Build strong relationships with advertising platform partners and leverage their expertise to scale campaigns.

• Stay up to date with industry trends and advertising platform updates to identify new growth opportunities.

We hope that you

• Have deep hands-on expertise with Meta Ads, including campaign setup, optimization, scaling, bidding, targeting, and Meta's auction mechanics.

• Have proven Web2App experience and understand the differences between Web2App and traditional App Install campaigns.

• Have strong analytical skills and know how to work with attribution, conversion funnels, incrementality, and statistical significance.

• Can independently analyze performance data, identify growth opportunities, and translate insights into actionable recommendations.

• Actively use AI tools to accelerate analysis, improve workflows, and solve day-to-day challenges.

• Understand creative performance and know how to develop and validate creative hypotheses.

• Have an English level of B2 or higher.

It would be a plus if you

• Have experience scaling campaigns with large advertising budgets.

• Have experience working on live mobile games or gaming products.

• Experience with Google Analytics or similar web analytics platforms.

What we offer

• Healthcare Medical care program (including dental service) or medical care compensation are available for you wherever you wish to work. The basic medical care program is also available for your family members if you choose to work from our official locations – Cyprus, Armenia, and Kazakhstan.

• Work, life, and balance We offer a fair amount of paid vacation days and sick leave. You can work at one of our comfortable offices in official locations or from home.

• Sports. You can choose various sports activities like yoga, football, and volleyball in our official locations.

• Relocation support. A relocation package is available for you if you decide to join us in one of our official locations.

• Skills improvement Let's learn languages: you can visit online English language courses. Greek and Armenian language lessons are available for everyone who works in Cyprus or Armenia. Our company encourages people of Nexters to take part in game jams, hackathons, and relevant conferences and meetups as expert speakers.

• Events. Our events are legendary – ask anyone who already works at Nexters. There are strategic sessions, workshops, parties, contests, and other activities every year.

• Community. & ESG We are proud of our local communities and support employees’ social initiatives. Dream big, act big: Nexters contribute to gaming’s positive impact on the world, hold a sustainability strategy, and take part in charity projects all over the world.