Social Media Strategist

As social media becomes one of our key growth and brand-building channels, the Social Media Strategist will play a critical role in transforming content into a scalable and structured system.

This role will be responsible for building clear content pillars, such as product and financial education, lifestyle and entertainment, and “money moments” while driving strong brand presence and measurable business impact.

Responsibilities

• Build and execute a clear social media strategy aligned with business goals (brand awareness, trust, and acquisition)

• Translate business priorities into structured content pillars, formats, and distribution strategies

• Own and optimize performance metrics such as reach, engagement, MER, and retention

• Ensure consistency in tone, storytelling, and brand positioning across all platforms

• Scale content production capacity while maintaining quality and relevance

• Collaborate cross-functionally with content creators, paid media, HR, PR, and POS teams

• Leverage platform algorithms (Facebook, TikTok) to maximize organic and paid performance

• Continuously analyze insights and optimize campaigns based on data

Requirements

• 3+ years of experience in social media management, owning strategy end-to-end

• Proven experience managing content and social channels for a product or service

• Strong understanding of Facebook and TikTok algorithms and content dynamics

• Data-driven mindset with experience in analyzing reach, engagement, MER, and insights

• Experience in fintech or digital products is a strong plus

• Strong collaboration and stakeholder management skills

• Self-driven, proactive, and execution-oriented

Why would it be cool to work with us?

What we create

• Modern banking services for millions of Filipinos

• Cutting-edge solutions based on the best world practices and AI implementation

• Licensed neobank aiming to be a unicorn and leading fintech in the fast-growing region of Southeast Asia

• A business capable of raising over $200MM from the ADQ (the sovereign wealth fund of Abu Dhabi), World Bank Group and other investors despite the challenging market

• An environment that allows you to launch new products in 3-4 months

• A basis for expanding into new markets all over the world

What we offer

• Passionate international team spanning the globe

• Rapid professional growth. Merit (and merit only) rules the day

• Reward for performance and long-term success of Salmon

• Fast track to grow internationally

• New office in Manila, Philippines

• Relocation support for eligible candidates

• Medical insurance, health and wellness benefits

• Program of events and activities both online and in person