Social Creative & Growth Manager

We’re looking for a Social Creative & Growth Manager to join the Social Media team at Semrush.

In this role, you’ll bring more social-first creative thinking, trend-driven ideas, and engagement-driving formats to our brand social channels. We’re looking for someone who lives and breathes social media, has strong taste in platform-native content, and knows how to turn trends, hooks, creator formats, cultural moments, and business messages into content people actually want to engage with.

This role sits within the Social Media team under the Social Media Team Lead. You’ll partner closely with them on creative direction, ideation, and key social-first projects, while also working alongside the Social Content Manager, Social Campaign Manager, designers, video editors, freelancers, agencies, and stakeholders across Brand, PR, and Product Marketing.

• You’ll own social-first creative initiatives that help support and reinforce Semrush brand messaging across our social channels — from trend-driven posts and reactive content to larger creative activations and social-first campaigns and executing them end-to-end.

• You’ll be responsible for spotting relevant social, industry, platform, creator, and cultural trends, identifying which ones Semrush can credibly join, and turning them into creative concepts that drive engagement and strengthen our brand positioning.

• You’ll own TikTok strategy and agency management: briefing the agency, reviewing concepts, giving feedback, and making sure the content feels entertaining, platform-native, and brand-relevant.

• You’ll lead creative experimentation across our channels, testing new formats, hooks, visual approaches, short-form video ideas, memes, reactive posts, and recurring creative series.

• You’ll coordinate production for social-first content, working with designers, video editors, agencies, freelancers, and internal stakeholders to manage assets, timelines, feedback, approvals, and final delivery.

• You’ll partner with the Social Content Manager & Social campaign manager to turn brand always-on ideas and campaigns into creative social-first formats.

About you

Move together. Raise the bar. Learn fast—grow faster. That’s the default. And here’s what else is needed to succeed in this role: 

You’re our ideal candidate if you:

• Have 5+ years of experience in social media, content creation, creative production, or social-first brand content

• Have experience managing TikTok content or TikTok agencies with strong results you can showcase 

• Have strong taste in social content and understand what makes people stop scrolling

• Know how to spot trends early and decide which ones a brand should actually join

• Understand TikTok, Instagram, LinkedIn, short-form video, memes, creator formats, hooks, and platform-native storytelling

• Can turn business messages and brand narratives into simple, sharp, engaging social ideas

• Are bursting with creative references and constantly thinking, “This could be a great format for us”

• Have experience working with agencies, freelancers, designers, video editors, or content creators

• Can write clear briefs and give useful creative feedback

• Are comfortable moving fast when a trend or reactive opportunity appears

• Know how to balance creativity with brand relevance and business goals

• Are curious about performance and want to understand why some ideas work and others don’t

• Take ownership of your work and can manage multiple ideas, assets, timelines, and feedback loops without dropping the ball

• Have a portfolio, TikTok account, creator references, or social campaigns you’re proud of

It’s a bonus if you:

• Have worked with B2B, SaaS, tech brands 

• Have used Semrush or are familiar with our tools

• Have a good understanding of digital marketing, SEO, content marketing, or AI search

Success in this role looks like:

• We launch 1+ social-first campaign a quarter

• Our TikTok content performance is growing, some videos have 500k+ views

• Semrush social channels have a stronger and more consistent flow of creative, social-first ideas

• The team reacts faster and better to trends, cultural moments, launches, events, and brand opportunities

• Always-on content and stakeholder campaigns become more visual, engaging, and social-native

• Creative experiments generate clear learnings that help us improve future content

About the perks

• Unlimited PTO

• Hobby & team building budget allowance

• Employee Support Program

• Loss of family member financial aid

• Employee Resource Groups