SEO Specialist

B2Tech is seeking an SEO Specialist to drive and optimize organic growth across our digital properties by executing SEO strategies that improve visibility, rankings, and traffic while applying a hands-on, data-driven approach to continuous improvement.

In this role, you’ll leverage strong analytical skills and a solid understanding of on-page and off-page fundamentals as you collaborate with content creators, developers, and marketers to embed SEO best practices across our websites.

YOUR IMPACT:

• Assist in planning and executing SEO campaigns that drive measurable improvements in rankings, traffic, and conversions.

• Conduct keyword research to map topics and identify content opportunities.

• Brief writers/translators and QA SEO-optimized content (titles, metas, internal links, basic schema where applicable).

• Optimize existing pages (H1–H3 structure, copy, media, internal linking) against best practices and target keywords.

• Monitor and report performance using Google Search Console, Google Analytics, and third-party tools; provide insights and recommendations.

• Stay current on algorithm updates and industry trends; share learnings with the team.

• Support link-building and digital PR (prospecting, outreach coordination, publishing on niche platforms).

• Partner with developers/designers to implement technical SEO improvements and ensure SEO-friendly releases.

OUR REQUIREMENTS:

• At least 2 years of hands-on SEO experience.

• Solid understanding of on-page/off-page fundamentals, Core Web Vitals, and E-E-A-T principles.

• Experience with keyword strategy, content optimization, and basic technical SEO.

• Working knowledge of Google Search Console, Google Analytics, Keyword Planner, Ahrefs and/or SEMrush.

• Ability to analyze data and translate findings into clear, actionable steps.

• Basic experience with WordPress (Elementor), HTML, and CSS; familiarity with tracking/UTM best practices is a plus.

• Strong attention to detail; organized, proactive, and eager to learn.

• Excellent communication and collaboration skills; fluent in English.

WHAT WE OFFER:

• Annual Discretionary Performance Bonus 💷

• Annual Salary Review 💵

• Hybrid Model 🏠

• Semi-flexible Working Hours ⌚

• Provident Fund 💰

• Medical Insurance coverage ❤‍🩹

• Sports Benefits App Subsidized Subscription 🏋

• EUR 100 monthly Lunch Allowance, with extra EUR 9 per in-office day😋

• Happy Hour 🤠

• Exciting Career Paths 🎯

• Personalized Learning and Development Programs 📖

• Birthday Leave! 😎

• Marriage Leave Vacation 💍

• Variety of Employee Perks 🎫