Senior User Acquisition Manager (Meta)

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.

Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.

With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life

As the Senior User Acquisition Manager at our Paid Social Team, you will be a key player in our marketing department, responsible for devising and executing strategies to acquire new users for our application from web funnels. Your role will be vital in expanding our customer base, increasing brand visibility, and ensuring the continued success of our product. Collaborating with cross-functional teams, you will have the opportunity to leverage your expertise to shape the company’s user acquisition strategy and contribute to our overall growth.

What You'll do:

• Strategy Development: Develop and execute comprehensive user acquisition strategies for our web and app platforms, encompassing various paid social channels and partnerships.

• Campaign Management: Oversee and optimize user acquisition campaigns, monitor performance, and make data-driven decisions to achieve ROAS KPI’s.

• Budget Management: Responsible for managing the user acquisition budget efficiently, allocating resources across channels to maximize results and deliver strong ROAS.

• Market Research: Conduct in-depth market research to identify emerging trends, competitor activities, and new opportunities to stay ahead of the curve.

• Collaboration: Collaborate with the creative and content teams to ensure marketing assets are optimized for different acquisition channels and resonate with the target audience.

• User Analytics: Utilize analytical tools and data insights to measure the effectiveness of campaigns, track user behavior, and identify areas for improvement.

• A/B Testing: Implement A/B testing methodologies to optimize ad creatives, landing pages, and other elements of the user acquisition funnel.

• User Segmentation: Develop targeted user segmentation strategies to personalize marketing messages and enhance user engagement.

• Reporting and Insights: Regularly report on campaign performance and provide actionable insights to management and stakeholders.

• Stay Updated: Stay up-to-date with industry best practices, trends, and new technologies to continually improve user acquisition efforts.

What we look for:

• Proven track record of successfully managing user acquisition campaigns and driving significant growth in web/app platforms..

• Strong analytical skills with experience in data-driven decision-making.

• Expertise in digital marketing channels such as Meta, TikTok, Snapchat, Twitter, Reddit, Pinterest, Quora, etc.

• Familiarity with web and app analytics tools like Google Analytics, Amplitude, AppsFlyer or similar platforms.

• Excellent communication and collaboration skills to work effectively with cross-functional teams.

• Previous experience in a leadership or managerial role within user acquisition is preferred.

• Ability to thrive in a fast-paced, dynamic startup environment.

Hiring Process:

• HR Interview

• Test Assignment

• Technical Interview

• Cultural Fit Interview

Perks and Benefits:

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;

• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;

• In-office, remote and hybrid work opportunities;

• Relocation package (Cyprus) - optional;

• The equipment whatever you need to be happy and productive;

• A premium SIMPLE subscription;

• 21 days annual leave, plus bank holidays (those observed where you live);

• Flexible hours. We focus on your results, not how long you spend at your desk.