Senior SEO Specialist / Expert (AEO/AI-native)

TOFU is a dream team, and here's why:

Product & Market:

• Building international SaaS for small businesses in the US (Tier-1 market)

• Current product: Invoice making app (web/mobile), B2C

• 3+ years in market, profitable with secured investment

• Growing from B2C invoicing into vertical SaaS for SMB in the US

Team & Approach:

• 30 people — remote results-oriented team

• Data-driven decisions: we only do what delivers 80% of results with 2% (yes, it’s not a mistake) of the most effective actions.

• Fast-paced execution: unconventional solutions, rapid iterations, deep ownership and engagement

• Experimentation culture: "ship it — unship it" — we're not afraid to roll back if something doesn't work

• Direct communication (tell it like it is), quick syncs instead of endless meetings

• Supportive environment where everyone impacts the product direction and bottom line

Why you'll love working here:

• Opportunity to grow into Lead position within a year

• Join a team that supports you and enables any (valuable) idea you bring to life

• Grow the product from MVP to scale and shape its trajectory

• See tangible results from day one — your work directly impacts user growth and company revenue

• Access to all necessary tools and subscriptions

• Investment in your learning and development — attend conferences, courses, and meetups worldwideм

We're looking for a Senior SEO Specialist / Expert (AEO/AI-native). We need someone who takes ownership of results and is ready to develop and execute strategies that drive growth, who attract relevant audiences through organic search, and boost business metrics by improving content and search visibility.

Projects to be handled:

1. A content platform for freelancers. This involves working on a blog and guides aimed at attracting and retaining freelancers. A content strategy will need to be formed, semantics gathered, and expert and SEO-optimised content written or outsourced. Its effectiveness and relevance will then need to be tracked.

2. SEO landing pages for the FSM segment (field service management). Creating and optimising product pages for various B2B niches, such as HVAC, cleaning and plumbing. This will include programmatic approaches, template generation, content management, link promotion and finding growth opportunities.

Responsibilities:

• Develop SEO/AEO strategy focused on business results aligned with ICP, GTM stage, and product capabilities

• Plan roadmap for short-term (30/90 days) and mid-term (6 months) with clear milestones and priorities

• Manage and coordinate internal content team and external link building partners: brief creation, workflow management, and performance tracking

• Set up analytics and KPIs — leading indicators (coverage, CTR, rankings) and lagging metrics (signups, MQL, revenue contribution)

• Cross-functional collaboration with marketing, product, and development team: task setting, timeline management, and process ownership

• Optimize for AI search engines (AEO/GEO)

What we expect:

• Senior+ level experience in B2B SaaS with proven case studies - 5+ years

• Hands-on expertise in AEO/GEO

• Ability to analyze user search behavior and turn insights into actionable strategies that connect SEO to business goals and revenue

• Ownership, grit, and clarity in approach to tasks. Strong problem-solving skills: ability to decode complex search behavior and create repeatable strategies

• Deep understanding of SEO metrics + ability to build business KPI systems, work with attribution, and measure revenue contribution

• Understanding and active use of AI tools, readiness to adapt to the rapidly evolving search landscape

Benefits:

• Work in an international product company.

• Work with a product team that can quickly support crazy (but reasonable) ideas.

• Opportunity to join a fast-paced, innovative team where your work will have a direct impact and will appreciate.

• Work with a team with a high level of expertise and a willingness to share and expand areas of knowledge

• Work from anywhere in the world or move to Cyprus with our relocation support if you want.

• Be a part of our annual corporate event with the team. We have already been to Oman, Dubai and Mauritius.

• We offer Health Insurance package on Cyprus, and pay 100 euro gross per month for remote employee.

• Visit courses and specialized conferences to expand your knowledge; we will pay for it.

• Work with modern equipment; we provide MacBooks and mobile devices for work.

• Learn foreign languages at the company's expense.