Senior Product Manager (Loyalty)

We build a large-scale B2C platform in the iGaming industry, operating across fast-growing South Asian markets. Since 2021, we've been developing our own product with a strong focus on fast execution, continuous product evolution and data-driven decision making.

We're looking for a Senior Product Manager (Loyalty) to own one of the most important parts of our product — our loyalty ecosystem.

This role is focused on developing loyalty products and managing bonus economics. You'll own the product vision and roadmap for loyalty mechanics, optimize bonus spend across different player segments and markets, and continuously improve unit economics by balancing Bonus Cost, Retention and long-term player value.

Responsibilities

• Own the Loyalty product domain and define its product roadmap.

• Develop and improve loyalty products, bonus mechanics and promotional features across multiple markets.

• Own bonus economics and optimize Bonus Cost / Revenue, Retention and long-term player value.

• Define and improve configurable loyalty mechanics for different player segments, including bonus rules, eligibility, limits and reward logic.

• Analyze player behaviour, product performance and unit economics to make data-driven product decisions.

• Prioritize initiatives, manage the Loyalty backlog and deliver improvements together with Engineering and Design.

• Work closely with the CRM team, defining product mechanics while CRM owns communication strategy and campaign execution.

• Continuously evolve existing loyalty products and introduce new mechanics that improve player engagement.

Requirements

• 5+ years of experience as a Product Manager or Product Owner in B2C digital products.

• Experience owning a product domain end-to-end and driving measurable business outcomes.

• Strong experience with loyalty, monetization, bonus systems, virtual economies or retention products.

• Experience making product decisions based on product metrics, unit economics and data analysis.

• Strong analytical thinking and ability to work with complex product metrics.

• Experience collaborating with cross-functional teams including CRM, Data and Engineering.

Nice to have

• Experience in GameDev, iGaming or FinTech products.

• Experience with bonus systems, loyalty programs, virtual economies or configurable product mechanics.

• Experience working with segmentation and personalization.

Conditions

• Competitive salary — discussed individually

• Fully remote setup with flexible working hours CET (+/- 2 hours)

• Real impact — direct collaboration with C-level and influence on product & business decisions

• Strong team — experienced colleagues, knowledge sharing, and support

• 70% coverage for courses, conferences, and professional learning materials

• Industry exposure — paid trips to conferences in Dubai, Europe, and other regions