Senior Product Designer

As part of our Design department, you will be collaborating closely with cross-functional teams to transform Vivino's value proposition and build user confidence through technology. With a focus on strategic, insight-driven design and an eye for detail, you will continuously iterate and improve experiences that align with Vivino's brand vision.

Based in Copenhagen, Denmark, and temporarily reporting to our CPO, you will work closely with our Design and Engineering team, as well as our Senior Product Managers (among other key stakeholders). As our Senior Product Designer, you will shape customer-focused product development, directly addressing our most significant strategic touchpoints across the wine journey.

Responsibilities

• Lead the end-to-end design process, from ideation to execution, across new and existing features, always in service of clear user goals.

• Explore, prototype, and ship new functionality, running experiments to learn quickly and improve what we build.

• Create and refine product flows that strengthen the connection between free and premium users, helping them understand Vivino's value at every stage.

• Translate complex data, behavioural insights, and research findings into clear, emotionally resonant, and measurable product experiences that create meaningful outcomes.

• Produce high-quality wireframes, prototypes, and high-fidelity designs that communicate both technical functionality and narrative intent.

• Participate in design critiques, sharing constructive feedback and helping raise the overall craft, impact, and clarity of Vivino's product design.

Success in this role means transforming our strategic focus areas into valuable user experiences. Throughout your time at Vivino, you will have shipped delightful, habit-forming experiences that increase engagement and retention. You will have moved fast through ambiguity, turning rough ideas into shipped, polished features on iOS and Android. Your care for craft and consistency will have raised design quality across teams, helping Vivino feel not just functional, but like a trusted companion for everyone who loves wine.

While we prefer not to confine anyone to rigid categories, we believe you will thrive and succeed in this position if you take ownership of your work, think strategically, and build alignment through collaboration. You are user-first, designing with deep empathy and a holistic understanding of user behaviour and motivation. You are curious and excited about how AI is changing the way we build products, not just as a tool you use, but as a way to work faster and smarter. As a passionate designer, you bring clarity, emotion, and a compelling narrative to every product interaction.

Qualifications

• Experience designing consumer digital products, including shipping native iOS and Android apps.

• Demonstrated success designing for complex user flows within freemium, subscription, or loyalty-based products.

• A strong professional portfolio showcasing UX/UI excellence and clear evidence of measurable business or engagement impact.

• Fluency in Figma and modern prototyping tools.

• Familiarity with user testing, interviews, experimentation, and A/B testing — and a track record of using what you learn to inform design iteration.

• Curiosity about using AI to explore ideas, prototype faster, and evolve design systems — hands-on experience designing AI-powered user experiences is a plus.

Even if you do not feel you meet every single requirement listed, we encourage you to apply if you feel passionate about maintaining high design quality and consistency across platforms while actively contributing to Vivino's evolving design system.

Working at Vivino

Working at Vivino is challenging, fun, and rewarding. We have an incredible, multicultural, and international work culture where we take care of and look out for each other. We appreciate new ideas and encourage everyone to bring them to the table. We are not afraid to make mistakes as long as we take ownership, learn from them, and support one another in our continual improvement. We have a lot of fun at our weekly Friday bar, and Copenhagen's social committee hosts regular events.

About Vivino

Vivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions. Vivino's unique wine shopping experience leverages community data to suggest personalised wine recommendations for each user. In addition to making wine discovery fun and effortless, Vivino is the best place for wine drinkers to buy wine. The Vivino app is available for download on Android and iOS devices.

We are a fast-paced, growing team with offices in San Francisco, California, and Copenhagen, Denmark. We also have teams worldwide in the UK, Netherlands, Italy, Spain, Germany, France, Ireland, Australia, and Hong Kong.

Our team is passionate about our core purpose - to empower people everywhere to enjoy wine to the fullest. We do that every day by building technology and leveraging data that puts the power back in the hands of the consumer. We do not see wine as a commodity but as an offering of a cultural experience that was once out of reach for many but is now open to everyone.

Commitment to diversity and inclusion

Vivino is an equal opportunity employer and prohibits unlawful discrimination based on race, colour, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status, veteran status, or other characteristics protected by applicable law.