Senior Marketing Manager (B2B Fintech)

Lead innovative marketing strategies to accelerate growth in a dynamic international banking platform 🚀

About the Client

Our client is a multi-licensed fintech enabling companies to operate across borders and currencies. It brings together a complete banking platform, payment gateway with local payment methods, and crypto services in one place, with a focus on businesses in medium- to high-risk sectors.

Role Overview

This role gives you full ownership of the company’s brand, content, and market presence across the channels and events where finance leaders spend their time, as well as social and cultural events that the company sponsors. You will define how the company is perceived, keep every touchpoint consistent, and work closely with the sales, product, and compliance teams to turn attention into qualified conversations. The role is based on-site in Limassol, Cyprus.

Key Responsibilities

• Maintain consistent voice and visual identity across touchpoints; refine product messaging for the business.

• Produce targeted content (posts, articles, case studies, reports) helping finance leaders navigate cross-border currency management.

• Manage end-to-end brand partnerships, sponsorships, and industry event activations with external vendors and agencies.

• Build media relationships, manage announcements, and secure trade press coverage to strengthen market reputation.

• Own social channels, content calendar, and visual collaboration to grow audience engagement.

• Track multi-channel performance, report on engagement drivers, and allocate budget for maximum ROI.

Requirements

• 3+ years of proven experience as a Marketing Manager, ideally within fintech, payments, EMI, or related financial services/products.

• Track record of meeting or exceeding marketing goals and KPIs.

• Strong grasp of digital and offline marketing tactics.

• Experience in a B2B environment targeting business customers in payments or financial services.

• Hands-on experience in event marketing, including industry conferences and B2B marketing events, as well as sponsorships and brand activations, from planning and partner management to on-site delivery and follow-up.

• Solid budget management and ROI analysis skills.

• Be based in Limassol, Cyprus, and open to on-site work in the office.

• Languages: English (B2+)

• Bonus: experience marketing regulated financial products, with an understanding of the regulatory context of EMI and payments businesses.

Key Soft Skills

• Self-directed, able to set priorities and deliver without close supervision.

• Commercially minded, measuring marketing by the pipeline it creates.

• Creative and brand-minded, with high standards for craft and detail.

• Hands-on with an ability to combine speed with precision, moving fast without compromising on quality or compliance.

• Persistence and patience combined with the flexibility to thrive in a fast-moving environment.

What We Offer

• Competitive salary aligned with experience

• Official employment contract in Cyprus

• Direct work with the founders & C-level with no bureaucracy

• Clear career growth as the company expands into new markets

• Collaborative and transparent team culture

• High-impact role in a scaling fintech company with a strong local presence and network

• Recognition of personal milestones and achievements

• Social benefits