Growth Marketing Manager (Subscriptions)

Working on the Marketing & Communications Functional Team, you'll drive profitable acquisition of paid subscribers and work on related projects that aim to help millions of people take back control of their personal information.

Recent projects include:

• Supporting strategy and planning for new paid advertising initiatives to profitably scale subscriptions

• Launching new ad channel tests and measuring incremental lift

• Executing in-market tests for new creative and messaging following a brand refresh

As a Senior Growth Marketing Manager, you'll manage high priority marketing campaigns, including planning, hands-on execution, testing, optimization, and analysis to optimize spend and drive profitable paid subscriber growth. This role will help create and execute a new marketing program for paid subscriptions. You'll deliver results from new channel testing, creative testing, and by optimizing paid subscriber conversion. The right person is excited to prove that paid marketing growth and privacy-respecting advertising practices aren’t at odds — they’re our edge. You know how to use aggregate measurement, experimentation, and strong judgment rather than user-level targeting and tracking.

About You

• 7+ years of experience in digital advertising roles, with 2+ years of experience in paid acquisition for freemium consumer subscription apps preferred.

• Demonstrated experience with both strategic planning and execution in digital marketing platforms (app store ads, paid social, mobile app networks) to profitably scale app subscriber growth.

• Hands-on expertise standing up paid subscription programs from scratch, with a track record of scaling subscriber growth profitably against LTV and payback — not just acquisition costs.

• Experience driving subscription growth within an established, high-traffic product where subscription revenue is a secondary — not primary — revenue model, preferred.

• Track record partnering with Engineering and Product to build and optimize landing pages, funnels, product experiences, and instrumentation.

• Ability to execute highly complex and ambiguous projects, working across business strategy and marketing tactics.

• Advanced analytical and measurement abilities, including app economics (payback, LTV), incrementality/lift testing, modeling, and data analysis.

• Excellent communication skills — you can clearly articulate recommendations and rationale, whether verbal or written.
  

Compensation

$178,500 USD annually and stock options. Compensation is transparent across the organization, and all team members within the same professional level and global region receive the same compensation.

Eligibility for company-sponsored health benefits is limited to team members based in the United States. This program does not extend to team members located in other countries, such as Canada or the UK.

Our Team Member Support Guide explains how we prioritize your wellbeing including paid parental leave, office setup, and co-working allowances.