Senior Group Brand & Media Director

Lisbon, Portugal / Poznań, Poland / Barcelona, Spain / Warsaw, Poland

The role

We're building a central home for brand, media and creative production across our portfolio — 11 brands, 7 countries, tens of millions of listings a day. This is a new role: you'll set the strategy for every brand in the group, run our core brand end-to-end, lead the launch of a new corporate brand, own media planning and investment, and build an in-house studio.

What you'll own

• Brand strategy and architecture for the full portfolio — what each brand is for, who it's for, and how they relate to each other

• The codes, tone of voice, approval process and measurement standard every brand is held to

• Direct management of our core consumer brand across three markets

• The launch and rollout of a new corporate brand

• Social and community, for our core brand and for the categories without a brand of their own

• Media strategy, planning and investment across the group, including channel strategy, investment governance and contract negotiation

• The central media buying desk

• An in-house creative studio — creative, content, design and production, with local-language capability

• The agency roster and the in-housing programme that consolidates it

What we're looking for

• Senior brand leadership in a multi-brand or portfolio business, owning strategy rather than executing someone else's

• Experience building or overhauling a brand architecture across multiple brands

• Experience launching a corporate or holding brand, or a comparable large-scale brand programme

• Strong command of brand governance (codes, verbal identity, approvals)

• Strong command of brand measurement (equity tracking, share of voice), able to commission and challenge a tracking partner rather than just receive their output

• Media strategy, planning and investment experience at scale, including negotiating major contracts

• Experience building or running an in-house creative studio, or leading a significant agency in-housing programme

• PR experience in a business with real public exposure

• A track record of building capability that didn't exist before, not just improving what did

• Fluent in English.