Senior Data Analyst - B2B

Location: Barcelona.

This role is embedded within either the B2B domain and is part of Preply’s Data Chapter. You will work closely with directors, B2B leaders, and cross-functional partners across finance and product teams, while collaborating with data analysts, data scientists, and analytics engineers to strengthen analytical foundations and business impact.

What you’ll be doing:  

• Partner with senior stakeholders across Business and Operations to proactively identify where new analyses, metrics, or frameworks can unlock improvements in retention, revenue, and operational efficiency.

• Build and own the analytical framework leadership uses to evaluate B2B trade-offs, and define the long-term measurement framework that identifies structural growth levers, not just incremental wins.

• Lead high-complexity, end-to-end analytical initiatives — including retention and cohort analyses that answer specific open questions from B2B leadership — uncovering root causes behind revenue retention, LTV, churn, utilization, and cost efficiency, and turning findings into concrete pricing, product, or lifecycle recommendations.

• Own impact modeling, scenario analysis, and KPI governance for B2B: resolve conflicting metric definitions across Operations, Finance, Marketing, and Product, maintain a single source of truth, and feed directly into quarterly and annual planning.

• Design the experimentation and analytics agenda, what gets tested, how success is measured, and translate results into executive-ready storytelling that aligns stakeholders on goals and trade-offs.

• Partner with Directors and VPs to shape B2B strategy, embed analytics into daily decision-making, and mentor senior analysts to raise the analytical bar.

What you need to succeed:

• 5+ years of experience in analytics roles (ideally in B2B), with demonstrated ownership of KPI frameworks and measurable impact on retention, revenue, or efficiency.

• You can point to specific decisions (a pricing change, a resourcing call, a roadmap cut) that happened because of your analysis, and one where your recommendation was rejected, with the judgment to explain why, in hindsight, that was right or wrong.

• You've owned a metric or strategic framework other teams were required to use, and resolved a conflict between two teams who each wanted a different definition to win.

• Deep understanding of retention and performance metrics (revenue retention, LTV, churn, utilization, cost efficiency), and the ability to build an LTV or cohort model from scratch, not just interpret one someone else built.

• Strong, independent SQL, you're the person other analysts send their code to for review; proven ability to lead cross-functional analytical projects end-to-end.

• Strong business acumen and stakeholder influence: comfortable saying no to a request that wasn't the right question, clarifying trade-offs in metrics and resourcing, and building forecast or scenario models that leadership uses to defend a bet to their own leadership.

Nice to have:

• Background in B2B SaaS, enterprise, or account-based business models; exposure to customer support operations.

• Experience building or scaling an analytics function (hiring, tooling, process, KPI frameworks).

• Hands-on experience with Looker, Snowflake, Tableau, or Power BI.

• Working knowledge of Python for analysis.

• Master's or PhD in a quantitative field.

Why you’ll love it at Preply:

• An open, collaborative, dynamic and diverse culture;

• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;

• A competitive financial package with equity, leave allowance and health insurance;

• Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub

• Access to free mental health support platforms;

• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;

• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).

Our Principles

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.

• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.

• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.

• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.

• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.

• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.

• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.

• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.

• Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.

• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.