Senior CRM Specialist

About the opportunity

As a Senior CRM Specialist, Engagement and Retention, you will play a pivotal role in shaping and executing our CRM strategies, with a focus on a balanced mix of 50% operational tasks and 50% strategic initiatives. Your expertise will be essential in optimising our CRM engagement and retention efforts to align with the company's overarching goals and objectives.

In this role you will:

Operational Excellence (50%)

• Execute multi-channel CRM campaigns, employing a holistic approach to engage effectively with our customer base.

• Collaborate closely with cross-functional teams and stakeholders to ensure the seamless delivery of complex campaigns, leveraging your operational expertise.

• Champion adherence to established processes, both within your role and among stakeholders, to maximise campaign efficiency and operational excellence.

• Conceptualise, set up, and maintain automated communication workflows that support the achievement of CRM key performance indicators.

Analytic mastery

• Collaborate with data analytics and data engineers to ensure a data driven approach to your work.

• Utilise A/B testing methodologies to optimise campaign performance, leveraging your technical and analytic proficiency.

• Own and report on the development of your KPI’s.

Strategic Leadership (50%)

• Collaborate closely with the CRM team and seasoned CRM managers to conceptualise and plan new strategic campaigns that align with the company's overarching goals.

• Lead the implementation of these strategic initiatives, leveraging your strategic insights and operational expertise to drive success.

• Apply data-driven insights and your understanding of customer segments to ensure targeted messaging and the achievement of strategic objectives. 

What you'll need to be successful:

• Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).

• 3+ years of experience in CRM roles

• Proven track record in CRM campaign execution and optimisation at a senior level.

• Strong technical skills, including HTML, SQL and A/B testing, to ensure operational excellence.

• Proficiency in CRM tools to drive effective campaigns. Braze experience is a strong plus.

• Data-driven mindset with the ability to analyse and interpret campaign performance data.

• Excellent communication and collaboration skills to lead cross-functional teams effectively.

• Creative problem-solving ability combined with a strategic mindset to drive innovation in CRM initiatives.

• Experience with reactivation programs is a strong plus.
   

What’s in it for you?

• Accelerate your career growth by joining one of Europe’s most talked about disruptors 🚀.

• Employee benefits that range from a competitive personal development budget, work from home budget, discounts to fitness & wellness memberships, language apps and public transportation. 

• As an N26 employee you will have access to a Premium subscription on your personal N26 bank account. As well as subscriptions for friends and family members.    

• Additional day of annual leave for each year of service.  

• A high degree of autonomy and access to cutting edge technologies - all while working with a friendly team of peers of diverse nationalities, life experiences and backgrounds. 

• A relocation package with visa support for those who need it.