Senior CRM Manager (Monetisation)

We are looking for a driven and technically skilled Senior CRM Manager to join our team, focusing on monetization within the CRM domain. This role will involve balancing strategic ownership with operational excellence. You’ll be a key player in launching experiments, running monetization projects, optimizing user journeys, and analyzing data to drive growth.

What You’ll Do:

• Lead and execute monetization projects within the CRM team, taking ownership of campaigns that drive revenue growth.

• Design and optimize lifecycle journeys with a focus on acquisition, conversion, and win-back strategies.

• Implement a hands-on approach to CRM operations, managing high volumes of campaigns and ensuring seamless execution.

• Develop innovative segmentation and communication strategies through continuous testing and experimentation.

• Build a robust A/B testing framework, analyzing results to propose data-driven improvements.

• Ensure campaign deliverability and technical soundness, troubleshooting issues and coordinating with engineering teams when needed.

• Collaborate closely with Growth, Design, Analytics, and other cross-functional teams to align CRM initiatives with broader business goals.

• Monitor and analyze key CRM performance metrics, preparing detailed reports and actionable insights.

• Own technical CRM setup, including campaign automation, deliverability optimization, and tool integrations.

• Serve as a proactive problem-solver, bringing forward new ideas to improve processes, enhance user experiences, and maximize monetization outcomes.

• Maintain a hands-on approach to operational tasks, balancing execution with strategic input.

What We’re Looking For:

• 5+ years of CRM experience, both in developing communication strategies and in hands-on execution;

• A strong monetization mindset, with the ability to evaluate initiatives based on revenue potential;

• Proven track record in customer lifecycle management and implementing strategies that drive measurable revenue growth;

• Technical expertise in CRM systems (Braze, Customer.io experience is a plus) and the ability to ensure flawless campaign execution and troubleshooting;

• Proficiency in analytical tools, with a results-driven approach to experiment tracking and performance analysis;

• Comfortable working in cross-functional environments, particularly in collaboration with Growth teams and developers;

• Hands-on operational expertise in managing high-volume communications and setting up CRM workflows;

• A proactive problem-solver with a self-starter attitude, eager to bring innovative ideas to the table;

• Experience improving email deliverability would be a plus.

Perks & Benefits:

• Remote, in-office, and hybrid work opportunities;

• The equipment you need to do your job;

• A premium SIMPLE subscription;

• 21 days annual leave, plus bank holidays (those observed where you live);

• Flexible hours. We focus on your results, not how long you spend at your desk;

• Competitive salary package commensurate with experience.