Senior CRM Manager - Automation & AI

Lingokids is on a mission to help families raise amazing kids through Playlearning™. Ready to join us on this exciting journey? 🚀We're Lingokids, the #1 entertainment platform for young kids. Most kids content is designed to capture attention. We create experiences little ones genuinely love.Everything we make is created in-house to be seriously fun, with the good stuff built in from the very beginning. We're KidSAFE certified, completely ad-free, and committed to giving families entertainment they can trust, with no compromise. Ever.20 million kids come back to us every single month, and we’ve earned more than 50 awards along the way. Now we're going after something bigger: becoming the go-to entertainment destination for kids everywhere, and changing what content looks like for the generation growing up on it.

You in? Keep on reading.

Are you ready for Playlearning?™

Twenty million families open Lingokids every month, and each one is a different kid at a different point in their learning.

As Senior CRM Manager, you'll own how we talk to all of them across email, push, and in-app messaging. You'll build the automation and AI layer that keeps it personal at that scale: journeys that adapt to how each family actually plays and learns, audiences and content selected and generated automatically, and experimentation that runs continuously so the programme gets sharper every week.

You will own CRM as a domain end to end: the roadmap, the priorities, and the projects that run across Product, Data and Design.

What you'll do

• Own and evolve our Braze setup. Canvases, journeys, segmentation, Liquid, connected content, API triggered campaigns and webhooks.

• Design lifecycle automation that replaces manual work. Self-optimising journeys across onboarding, free-to-paid conversion, retention and win-back, with a clear view of which decisions the system should make on its own.

• Put BrazeAI to work. Get real value out of the Intelligence and Predictive suites (intelligent timing, channel and variant selection, churn and event prediction), evaluate what's worth turning on next, and be honest about where these features add value and where they don't.

• Use AI tooling to scale production and personalisation. Generating and adapting copy and creative variants, building localised versions, and automating QA so that quality goes up as volume goes up.

• Build the system, not just the campaigns. Reusable components, templates, naming conventions and documentation, so that builds get faster and more consistent as the programme grows.

• Partner with Data to feed better signals into CRM: event design, model outputs, audience syncs, and reporting we can actually trust.

• Run a continuous experimentation programme (A/B, multivariate, holdout groups) and make sure the learnings change the next journey rather than sitting in a deck.

• Own quality and governance end to end. Copy, rendering, links, deliverability, error handling, and consent and privacy compliance. We talk to grown-ups about their children, so the bar here is higher than in most CRM roles.

• Report on CRM's contribution to conversion and retention, with commentary and recommendations a non-CRM colleague can act on.

• Keep us current. Bring in what's working elsewhere in lifecycle marketing and AI-assisted CRM, and tell us what we should stop doing.

What we're looking for

• 5+ years in CRM, lifecycle or marketing automation, with hands-on ownership of a marketing automation platform.

• Braze specifically. Canvas, Liquid, connected content, API campaigns, catalogs. You've built in it, not briefed someone else who did.

• Demonstrable experience with automation and AI in a CRM context. For example: predictive audiences, AI-assisted content and variant generation, automated QA or localisation, self-optimising journeys, or LLM-based workflows connected to your CRM stack. We care more about what you built and what changed as a result than about which tools you used.

• Comfortable with data, hands-on. You write your own SQL, design the events you need, and read a model output critically rather than taking the score at face value. Experience with warehouse-driven CRM (Databricks, Hightouch or similar) is a strong plus.

• Working knowledge of HTML and CSS for email, plus enough technical fluency to work confidently with APIs, SDKs and integrations.

• A genuine test-and-learn instinct, including healthy scepticism about your own results.

• Care about doing this responsibly. Consent, data privacy and deliverability aren't someone else's problem, particularly when the audience is families.

• Experience working closely with non-technical stakeholders to refine a vague requirement into something shipped.

• Curious and playful. You're not afraid of tough challenges and confident enough to share your views.

• English is a must: We’re a multicultural team providing a service in English, so while certifications aren’t necessary, fluency is essential. As a fully remote company, clear and effective spoken and written communication, especially in asynchronous, long-form formats, is key to collaborating successfully.

Life at Lingokids

• 📚 Career Growth: Your growth drives our success! We invest in your development up to €2,000 per year for books and training; so you can keep learning and growing with us.

• 🏡 Remote-Friendly: Work from where you’re most productive, home or our offices in Madrid, anywhere within a 2-hour difference from Spain (GMT+1). The choice is yours!

• 📈 Stock Options: Your contribution matters! You'll receive stock options, giving you the opportunity to own part of the company and share in its success.

• 🖥 Home Office Setup: Create your ideal workspace with a €400 allowance for setup and €35/month for remote work expenses, because comfort fuels creativity!

• 🍲 Meal Allowances: Get €60/month on your Cobee card to enjoy meals at restaurants or food delivery, good food makes everything better!

• 💳 Flexible Compensation: Manage your meal, transport and childcare expenses easily with Cobee, integrating them directly into your payroll.

• 🩺 Health Insurance: Access private health coverage at exclusive rates through Adeslas, seamlessly deducted from your payroll, quality care made simple.

• 💬 Language Lessons: Learning never stops! Enjoy free language classes in Spanish and English, to sharpen your skills and stay connected in a global team.

• 🌍 Visa Sponsorship: If you need a visa to work in the EU, we’ll handle the process and cover the costs to make your transition seamless.

• 🎉 Company events: Yes! We’re a fully remote team spread across different countries, but we love getting together from time to time in different corners of Spain, for team gatherings and recharging at our amazing off-sites!

Passion matters more than perfection

Didn’t check every box for this role? No worries! We’re looking for passionate, driven individuals who believe in our mission. If that sounds like you, we’d still love to hear from you!