Senior Brand Marketing Manager

About the role

We are hiring a Brand Marketing Campaigns Manager to take full ownership of the end-to-end planning, execution and tracking of our brand initiatives. In this key role, you will oversee campaign management from a 360-degree perspective, ensuring everything runs smoothly, stays on budget and coordinates seamlessly across teams. You will partner closely with internal stakeholders across Creative, Digital, Product and Sales, as well as external agencies, to optimize processes and tools.

You will be working towards building structured brand and creative marketing operations, utilizing data-driven dashboards to measure performance and delivering actionable insights that elevate our campaign impact. You will have the unique chance to shape how a dominant e-commerce connects with millions of drivers.

Key Responsibilities

• Plan, execute and track brand campaigns and initiatives centrally that will scale across 27 European markets
• Become an internal champion for the brand and the power of creativity
• Develop and maintain marketing operations processes, establishing creative workflows, project management frameworks and reporting systems from scratch
• Manage budgets, timelines and resource allocation to ensure campaigns are delivered efficiently and effectively
• Act as the operational point of contact for internal stakeholders and external partners, ensuring clear communication and alignment
• Partner with internal teams (Creative, Production, Digital Marketing, Content and Product) to streamline cross-functional collaboration and maintain consistent brand execution
• Work with external partners towards creative and media excellence
• Track and report on KPIs for brand campaigns, providing actionable insights and performance data to leadership
• Implement and maintain marketing technology tools, automation and platforms to improve productivity
• Working with teams to scale creative operations using AI content generation.

Qualifications

Core Capabilities & Skills

• Strong corporate in-house or agency experience in 360-degree brand campaigns.
• Marketing and creative operations, project management
• Proven operational expertise with the ability to build creative processes, tools and workflows from scratch
• Excellent organizational, planning, process management and stakeholder-management skills
• Proficiency in marketing technology, automation tools and data-driven reporting dashboards
• Data-driven mindset with a strong ability to analyze results, track KPIs and make actionable recommendations
• Experience managing budgets, timelines and cross-functional project teams in a fast-paced environment
• Ability to manage centralized campaign operations for multiple regions from a single hub