Senior ASO Manager

Hypercell Games is a mobile game studio behind some of the most downloaded hybrid-casual and puzzle titles on the market.

Our games reach millions of players worldwide.

What you can definitely know about us is:

• Sand Balls game –360 M+
• Rope and Balls – 62 M+
• Freaky Stan – 52 M+
• Garden Balls – 22 M+
• Unpuzzle – 22 M+
• Run&Gun – 13 M+

We're looking for a Senior ASO Manager to build and scale our organic growth function — owning the full ASO cycle across multiple titles and driving growth through metadata optimization, localization, store experiments, promotional events, visual testing, and store performance improvements.

Responsibilities

• Build and develop the ASO baseline across key company projects.
• Launch and manage Google Play and App Store event calendars.
• Perform metadata and keyword optimization for Android and iOS.
• Develop and maintain localization systems across multiple markets.
• Launch, analyze, and scale ASO uplift experiments.
• Build and maintain ASO reporting and performance tracking.
• Work closely with Creative teams on store visuals, screenshots, icons, and video assets.
• Prepare store assets and event packages for game updates and featuring opportunities.
• Collaborate with UA, Product, Creative, Analytics, BD, and Release teams to improve organic growth and store performance.

Requirements

• 4+ years of ASO experience in mobile games.
• Strong ownership and ability to work independently: define priorities, build execution plans, develop hypotheses, execute them, and measure results.
• Hands-on experience with Google Play Console and App Store Connect.
• Strong knowledge of metadata and keyword optimization.
• Experience with promotional content and in-app events.
• Understanding of store conversion optimization and A/B testing.
• Experience with localization, ideally in puzzle or word games.
• Strong analytical skills and experience building ASO reporting systems.
• Active use of AI tools for content creation, localization, analysis, and creative hypothesis generation.
• Good English communication skills.

Nice to have:

• Experience in puzzle, word, hybrid-casual, or simulation games.
• Experience working with Apple or Google store teams and featuring programs.
• Experience with AppMagic, Sensor Tower, AppTweak, MobileAction, or similar tools.
• Experience with Custom Product Pages and Product Page Optimization.
• Potential to grow into an Organic Growth / ASO Owner role.
• Why do we enjoy working here?
• The opportunity to work on games played by millions of players.
• Implement your bold ideas.
• Paid vacation.
• Support for professional development (training, coaching, and more).
• Opportunity to grow and develop with the company.
• Supportive and warm working atmosphere within the team.

Conditions

Why do we enjoy working here?

• The opportunity to work on games played by millions of players.
• Implement your bold ideas.
• Paid vacation.
• Support for professional development (training, coaching, and more).
• Opportunity to grow and develop with the company.
• Supportive and warm working atmosphere within the team.

The selection process:

• HR interview
• Test assignment
• Final interview