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Senior ASO Manager

RemoteSenior

Hypercell Games is a mobile game studio behind some of the most downloaded hybrid-casual and puzzle titles on the market.

Our games reach millions of players worldwide.

What you can definitely know about us is:

Sand Balls game –360 M+
Rope and Balls – 62 M+
Freaky Stan – 52 M+
Garden Balls – 22 M+
Unpuzzle – 22 M+
Run&Gun – 13 M+

We're looking for a Senior ASO Manager to build and scale our organic growth function — owning the full ASO cycle across multiple titles and driving growth through metadata optimization, localization, store experiments, promotional events, visual testing, and store performance improvements.

Responsibilities

Build and develop the ASO baseline across key company projects.
Launch and manage Google Play and App Store event calendars.
Perform metadata and keyword optimization for Android and iOS.
Develop and maintain localization systems across multiple markets.
Launch, analyze, and scale ASO uplift experiments.
Build and maintain ASO reporting and performance tracking.
Work closely with Creative teams on store visuals, screenshots, icons, and video assets.
Prepare store assets and event packages for game updates and featuring opportunities.
Collaborate with UA, Product, Creative, Analytics, BD, and Release teams to improve organic growth and store performance.

Requirements

4+ years of ASO experience in mobile games.
Strong ownership and ability to work independently: define priorities, build execution plans, develop hypotheses, execute them, and measure results.
Hands-on experience with Google Play Console and App Store Connect.
Strong knowledge of metadata and keyword optimization.
Experience with promotional content and in-app events.
Understanding of store conversion optimization and A/B testing.
Experience with localization, ideally in puzzle or word games.
Strong analytical skills and experience building ASO reporting systems.
Active use of AI tools for content creation, localization, analysis, and creative hypothesis generation.
Good English communication skills.

Nice to have:

Experience in puzzle, word, hybrid-casual, or simulation games.
Experience working with Apple or Google store teams and featuring programs.
Experience with AppMagic, Sensor Tower, AppTweak, MobileAction, or similar tools.
Experience with Custom Product Pages and Product Page Optimization.
Potential to grow into an Organic Growth / ASO Owner role.
Why do we enjoy working here?
The opportunity to work on games played by millions of players.
Implement your bold ideas.
Paid vacation.
Support for professional development (training, coaching, and more).
Opportunity to grow and develop with the company.
Supportive and warm working atmosphere within the team.