Senior Ad Monetisation Specialist

We are looking for Senior Ad Monetisation Specialist – Web & App to own and optimise our ad monetisation setup end to end. This person will be responsible for AdMob, Google Ad Manager, mediation, programmatic demand, ad placement strategy, reporting, troubleshooting, and ongoing yield optimisation.

This is a practical, execution-focused role. We need someone who can personally configure, diagnose, test, and optimise the ad stack, not just manage vendors or provide strategy. The successful candidate will work closely with Product, Engineering, Data, Marketing, and Finance to grow incremental ad revenue across our global portfolio..

Your main tasks will be:

• Own the ad monetisation strategy and execution across web and mobile apps.

• Configure, manage, and optimise AdMob, Google Ad Manager, app mediation, web ad inventory, programmatic demand, and ad placements.

• Audit the current ad setup and identify opportunities to improve fill rate, eCPM, show rate, ARPU, and total ad revenue.

• Design and manage ad unit structures across multiple brands, platforms, countries, user segments, and placements.

• Introduce and optimise ad formats such as banners, interstitials, native ads, and potentially rewarded ads.

• Set up and optimise mediation groups, bidding, waterfalls, demand partners, floors, and country-level strategies.

• Troubleshoot ad revenue issues, including no-fill, low show rate, SDK/adapter issues, consent-related issues, policy limitations, and app release impacts.

• Work with Engineering to implement SDKs, mediation adapters, ad placements, event tracking, consent flows, and QA processes.

• Work with Product to ensure ad placements maximise incremental revenue without damaging subscription conversion, user retention, or user experience.

• Work with Data to build reporting dashboards and monitor key ad monetisation metrics by platform, brand, country, placement, app version, and user type.

• Run experiments to test ad formats, placements, frequency caps, mediation changes, and demand partners.

• Monitor ad quality, policy compliance, brand safety, privacy requirements, and consent management.

• Provide weekly reporting, insights, and recommendations to leadership.

We expect from you:

• Advanced hands-on experience with Google AdMob

• Advanced hands-on experience with Google Ad Manager

• App ad mediation setup and optimisation, including bidding, waterfalls, mediation groups, demand partners, and country-level optimisation

• Web ad monetisation, including ad units, line items, orders, targeting, programmatic demand, direct campaigns, and yield optimisation

• Strong understanding of key ad metrics:

• Ad requests: Match rate / fill rate, Show rate, Impressions, eCPM, CTR, ARPDAU / ARPU, Revenue per session, Impressions per user, No-fill rate, Ability to diagnose revenue drops and technical ad issues

• Experience with ad formats: Banner ads, Interstitial ads, Native ads, Rewarded ads, Web display ads

• Experience with consent management, privacy requirements, GDPR/CCPA considerations, and ad personalisation settings

• Understanding of SDK implementation, mediation adapters, app release impacts, test ads, QA, and debugging tools

• Ability to write clear implementation requirements for Engineering

• Reporting and analysis skills using tools such as Looker, Tableau, Power BI, Google Analytics, BigQuery, Excel, or similar

• Experience running A/B tests or controlled experiments for ad placements, frequency caps, and monetisation changes

• Understanding of subscription businesses and ability to balance ad revenue against subscription conversion and retention"

What we offer:

• 🏠 Fully remote work format

• 🌍 International team of 1000+ professionals

• ✈️ Work-from-anywhere culture

• 🎁 Strong benefits package