Sales Development Representative (Web3) / SDR/ Outbound Sales Specialist

The Role

We are looking for a Sales Development Representative who is ready to own the sales cycle from early conversations to qualified meetings. This is not a learning-on-the-job position. We are looking for someone with proven experience selling Web3 products and KOL/influencer campaigns.

This role is not for someone who relies on premade scripts or executes predefined instructions without experimentation.We are looking for someone who enjoys testing ideas, iterating quickly, and improving outreach performance based on data. Success in this role depends on creativity, initiative, and ownership, not on message volume. If you think in terms of conversion, intent, and conversation quality rather than “messages sent,” you’ll feel at home here. 

We’re looking for an SDR who already sold Web3 marketing/comms/BD services, for example: exchange listings (CEX/DEX), PR / media / brand communications; KOL / influencer / ambassadors; marketing campaigns; partner integrations; crypto-native communication services.
You should be comfortable talking to Web3 projects, understanding what they do, and speaking their language.

What You’ll Do

Outbound Strategy & Messaging

• Deeply immerse yourself in each client’s product, ICP, positioning, and market context. Quickly understand what the project is building.

• Identify the client’s marketing goals (for example, KOLs, branding, conversions, liquidity, investor visibility)

• Design and own cold outreach strategies across LinkedIn, Email, Telegram.

• Build multi-step cold outreach messaging sequences from scratch (initial messages, follow-ups, re-engagement).

• Adapt messaging based on prospect context, use case, and business stage.
  
  Lead Qualification & Conversion

• Engage prospects via written communication and move conversations toward qualified meetings

• Identify intent, interest level, and readiness to engage

• Prioritize leads based on quality and conversion potential

• Build relationships with founders, BDs, and other decision makers

• Coordinate meeting handoff (calls with leads are handled by another team member)
  
  Testing, Analytics & Optimization

• Run A/B tests on hooks, messaging angles, CTAs, and follow-ups

• Track outreach performance (reply rates, positive replies, meeting conversion)

• Analyze results and continuously improve sequences and value propositions

• Share insights and best practices with the team
  
  

Requirements
Must-Have

• Proven experience as an SDR  / Outbound Manager in Web3, crypto.

• Previous sales experience in Web3 (marketing/comms/BD services). Experience selling listings, PR, or KOL services.

• Strong understanding of Web3 products and business models (infrastructure, protocols, DeFi, token-based projects)

• Hands-on experience building and managing cold outreach campaigns (LinkedIn, Email, TG)

• Ability to design full outreach sequences, including follow-ups and re-engagement flows

• Ability to position a product based on the prospect’s needs, pain points, and context

• Data-driven mindset, with experience in tracking and optimizing outreach metrics

• Ownership mentality, where you take responsibility for outreach performance end-to-end

• Confident English level (C1 or higher)

  Soft Skills (What really matters)

• Strong sense of ownership. You treat outreach performance as your responsibility, not just a task.

• Creative problem solver. You enjoy experimenting with hooks, angles, and follow-ups.

• Curious and proactive. You actively look for ways to improve messaging instead of waiting for instructions.

• Analytical and reflective. You can explain why something worked or didn’t.

• Persistent but respectful. You know how to follow up without sounding pushy or repetitive.

• Highly engaged. You care about results, not just volume.

• Comfortable working in a fast-paced, iterative environment with multiple projects.
  
  Nice-to-Have

  • Experience working with Web3 marketing or lead generation agencies

  • Understanding of crypto-native communities and founder ecosystems

  • Familiarity with outreach, enrichment, or AI tools

  • Existing network in Web3 or crypto startup circles
    
    What We Offer

  • Work with Web3-native companies and cutting-edge products

  • High level of ownership and impact on outbound strategy

  • Fully remote setup and flexible working environment

  • Performance-based growth and long-term opportunities

  • Strong team, clear processes, and room to experiment