Product & Regional Marketing Manager

Maintaining our start-up spirit, we prioritize thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and, of course, our business.

You will own the understanding of market performance in your region and help drive improvements across the funnel — from acquisition to activation and product adoption. You will also partner closely with product teams on the one side & marketing teams on the other to ensure that product launches succeed in your markets and that adoption continues to grow after launch.

What you'll do

• Lead product go-to-market for your markets

• Plan and execute product launches for Italy, France, and Spain, ensuring strong market impact and clear positioning. You may also lead international product launches beyond southern Markets, coordinating execution across multiple regions when assigned.

• Drive product adoption

• Work closely with selected product domains to increase awareness, usage, and engagement after launch.

• Identify and execute marketing initiatives that strengthen product adoption.

• Own regional marketing performance

• Track and analyze local marketing performance metrics, identifying & executing opportunities to improve acquisition in your markets.

• Develop strong market insights

• Build a deep understanding of customer needs, competitive dynamics, and local market conditions across Southern Europe, and use these insights to shape messaging, campaign strategies.

• Shape messaging and campaigns

• Develop clear product messaging and creative concepts that resonate with local audiences and support effective marketing initiatives.

• Collaborate across teams

• Partner with Product, Analytics, Creative, Paid Media, PR, CRM and more to align initiatives and deliver coordinated market impact.

• Represent the voice of your markets

• Advocate for the needs and opportunities of Southern European markets in product and marketing discussions.

What you'll bring

• Product marketing experience

• 5+ years of experience in product marketing, growth marketing, and/or brand marketing, ideally in fintech, SaaS, or B2B environments.

• Strong project leadership

• Excellent project management and stakeholder coordination skills, with the ability to lead complex initiatives across teams in a matrix organization.

• Execution focus

• Highly action-oriented, flexible, and hands-on, with the ability to navigate ambiguity and move initiatives forward.

• Market expertise

• Strong familiarity with Southern European markets, particularly Italy, France, and Spain, and an understanding of SME customer needs.

• GTM leadership

• Experience leading product go-to-market initiatives and driving product adoption across markets.

• Messaging and creative thinking

• Ability to develop clear positioning, compelling messaging, and strong marketing concepts that resonate locally.

• Data-driven mindset

• Comfortable working with performance data and turning insights into practical growth initiatives.

• Language and market fit

• Fluency in English is required. Candidates should be native speakers of either Italian and/or French, with strong familiarity with the respective local market.

• AI-enabled workflows

• Comfortable leveraging AI tools in daily workflows to improve productivity, research, content creation, and campaign execution.

Recruitment Process:

• Recruiter Interview

• Technical Assessment

• Case Study Discussion / Hiring Manager Interview

• Bar Raiser Interview

• Final Interview

What You Will Get In Return

• Make a genuine impact on the product

• Join our upward trajectory, and grow with us. We provide the resources and opportunities for continuous personal and professional development, empowering you to make a genuine impact on our evolving product.

• Work in the EU

• Embark on this exciting journey with us and enjoy the flexibility of traveling and working remotely or in a hybrid model across Europe.

• Become a stock options holder

• Unlock your inner entrepreneur and align your aspirations with ours through our Stock Options Program. This exciting opportunity is available to every team member, from junior team members to our founders.

• Receive unwavering support and care

• Finom stands by you at every step, embodying our commitment to your well-being and success reflected in our modern, friendly, and eco-conscious corporate culture. We offer constant support and care to ensure your Finom experience is successful and fulfilling.

• Work & Swim program

• Immerse yourself in our exclusive Work & Swim Program. Spend one month in a comfortable corporate apartment in enchanting Cyprus. It's the ideal opportunity to strike the perfect work-life balance while enjoying breathtaking Mediterranean views.