Product Marketing Specialist

You will own international product marketing execution across website messaging, lifecycle communication, SEO content and campaign positioning. Your focus is translating product value into clear, structured messaging that improves activation, understanding, and adoption across global markets. You will work closely with Product, Sales, and Marketing teams to ensure positioning is consistent, scalable, and aligned with customer needs across regions.

What You'll Do

• Website messaging: improve product positioning across key pages and landing flows.

• Campaign positioning: support launches and initiatives with clear value propositions and structured messaging.

• Email marketing: build lifecycle communication supporting activation, engagement, and feature adoption.

• SEO product content: coordinate product-driven content aligned with international search strategy.

• User onboarding: improve messaging across onboarding flows inside the platform.

• International execution: adapt communication for markets outside CIS while maintaining consistency of positioning.

• Cross-team collaboration: work closely with Product, Sales and Marketing to ensure messaging reflects real customer needs and usage patterns.

• Messaging ownership: translate product functionality into clear customer-facing narratives without relying on external copywriters.

What You Bring

• Experience in international product marketing (B2B preferred).

• Strong written English

• Ability to translate product functionality into customer value and positioning.

• High ownership mindset and ability to execute independently.

Experience working with

• website messaging

• lifecycle email communication

• landing positioning

• product-related SEO content

Apply

Send your CV/LinkedIn + 5 lines on:

1. one product messaging or positioning project you owned end-to-end, and an example of how your work improved activation, engagement, or adop