Product Marketing Manager

We’re looking for a Product Marketing Manager to join iubenda, someone who excels at simplifying complex tech products and translating them into compelling narratives. In this role, you will act as the liaison between Product, Marketing (particularly Content and Brand), and Operations, ensuring alignment across teams. You'll report to the Head of Product, and you will shape go-to-market strategies, define how we position our product portfolio, and ensure that customers clearly understand the value we deliver.

💼 Key Responsibilities

• Defining product positioning and messaging, making sure every selling point is sharp, relevant, and customer-driven;

• Owning the product-led growth strategy, defining priorities and long-term direction;

• Leading go-to-market planning and execution for new features from announcement to launch;

• Developing use cases grounded in real customer needs, translating them into compelling narratives;

• Conducting market research and competitive intelligence to inform strategy and keep us ahead of the curve;

• Driving sales enablement by creating materials and supporting the Sales team with the knowledge and tools they need;

• Tracking and reporting on growth-related goals and identifying areas for improvement.

💡 Experience & Skills

• Full proficiency in English;

• At least 5 years of experience in Product Marketing;

• Strong experience in positioning heavily technical SaaS features, starting from customer needs analysis (pain/gain framework) through to messaging and GTM execution;

• Solid understanding of software development dynamics, and of SaaS functionalities and metrics;

• A proactive mindset and a genuine drive to contribute to the company's growth;

• Strong interpersonal and communication skills with proven ability to work effectively across cross-functional teams.

👤 Added Values

• Previous experience in start-up and scale-up working environments;

• A background in martech or in legal tech;

• Familiarity with marketing tools.

🌐 Location

At iubenda we believe in full-remote. You are free to work from anywhere in the world. If you prefer a hybrid model, you can work from one of our offices in Milan or Bologna.

🎁 Benefits

• Remote work 🌴 Work 100% remotely, or from our offices, whatever works best for you. We are fully structured for seamless remote onboarding and collaboration.

• Company retreats 🏔️ Once a year, we hold fully paid, week-long retreats in beautiful locations such as Venice, Athens, and Palermo, where we work, connect, and recharge together.

• All-in-One flex budget 💳 A yearly sum of up to 1.000€ that you can tailor to your personal needs, whether it’s private health coverage, meal vouchers, childcare, learning, fitness, or other lifestyle choices. You can invest in what matters most to you (total amount, availability of specific services, payment method, and taxability may vary depending on local regulations).

• Work equipment supply scheme 💻 A policy designed to help you create the perfect setup and perform at your best.

• Collaborative, multicultural team 🧩 Join a team of talented, international colleagues in a friendly, open, and highly collaborative environment.

Please send your CV in English.