Product Marketing Manager

About the Role:

Long before wire transfers and SWIFT codes, there was hawala. A merchant in Basra handed money to a broker, and a relative in Cairo collected it days later from a different broker who had never seen the cash. The whole thing ran on trust and a ledger settled later between people who knew each other's names.

Twelve centuries on, the Gulf is still where the world's money crosses borders. The UAE is the second largest remittance market on earth, and for millions of people here, sending money home is the most important financial thing they do all month. But the trust has drained out of it. People check three apps, compare rates, wait for a good day — doing the work the system should be doing for them. Trusting someone with your money should mean not having to check. A fair rate every time, and the flexibility to send on the day it's needed.

Tabby is already in millions of pockets across the UAE, which puts us in an unique position to do something about it. We're adding global transfers to the same app people trust, and we're looking for a Product Marketing Manager to take it to market.

Key Responsibilities

• Own go-to-market for global transfers — positioning, messaging, launch sequencing, and corridor-by-corridor planning.

• Understand the sender, not just the shopper. Many of these people already use Tabby, but sending money home is a different act from buying something, with different stakes, triggers and anxieties. You'll do the research, quant and qual, and bring back insight sharp enough to change what we build, not just what we say.

• Turn existing customers into senders, and senders into habitual ones. You'll work with lifecycle, performance and product on the sequencing that gets a first transfer done and the second one to follow.

• Build memory around the moments that trigger a transfer — rather than defaulting to the rate-and-offer marketing this category runs on.

• Deploy a marketing budget across channels and incentives, and be accountable for what it returns.

• Know the competitive landscape better than anyone here, and make that knowledge useful rather than decorative.

• Work with brand studio, performance, lifecycle and product to get work made and shipped.

• Measure honestly — incrementality over attribution, repeat behaviour over one-off volume, and a clear view on which numbers matter and which are theatre.

Skills, Knowledge & Expertise

• 5+ years in consumer product marketing or growth, where you owned outcomes rather than assets

• Launched a new product into an established category and found an angle that wasn't price

• Can take something structurally complex — FX, fees, settlement times, limits — and make it clear and trustworthy without becoming misleading

• Comfort with data: sizing a market, reading a cohort curve, designing a holdout, telling a real result from a flattering one

• Strong writing. Most of this job is arguments and words

• Real cross-functional range — holds their own with product and engineering, briefs a creative team well

• Deep familiarity with the UAE and the communities that live and work here

• Fintech experience is a plus, especially payments or anything regulated. 

Job Benefits

• Relocation Support

• We offer flexible working hours and trust you to work enough hours to do your job well at times that suit you and your team.

• A working environment that gives you autonomy and responsibility from day one.

• You should be comfortable with the idea that the quality of your work will influence the shape of your career.

• Participation in the company’s employee stock options (ESOP) program.

• Health Insurance.

•  Flexi Perks: a monetary benefit to spend on what matters most to you — health, well-being, education, or professional development.