Product Marketing Manager

Location: Limassol | Hybrid

paytech — a fast-growing fintech company. We’re looking for a Product Marketing Manager who will help shape how paytech’s products are positioned, communicated, and experienced by users. In this role, you will own how our products are presented internally and externally — from feature launches and platform messaging to supporting improvements in the actual user experience of the platform. You will work closely with leadership, product, development, commercial teams, and our back-office front-end designer to modernise and improve the platform experience, ensuring that our products evolve in line with user needs, business goals, and market expectations.

Key Responsibilities:

• Develop clear positioning and messaging for paytech’s products, platform modules, and future product lines

• Translate technical functionality into commercially valuable messaging for merchants, PSPs, and other customer segments

• Own communication for new feature launches, releases, and product updates

• Create release notes, feature announcements, landing page copy, demo materials, and launch campaigns

• Work with product, development, and design teams to improve platform usability, onboarding flows, navigation, and product clarity

• Research fintech, payment infrastructure, white-label gateway, and orchestration market trends

• Analyse competitors and identify positioning opportunities

• Act as a bridge between technical and commercial teams, making complex product ideas clear and usable

• Support leadership with long-term product communication and positioning strategy

• Help ensure product messaging stays aligned with user needs, business goals, and market expectations

Requirements:

Experience & Knowledge

• Experience in product marketing within fintech, SaaS, or payments

• Strong understanding of B2B product positioning

• Ability to understand technical products and communicate them clearly

• Experience working closely with designers, product teams, or development teams

• Experience with fintech or payment-related products is highly preferred

• Excellent written English and ability to create clear product-facing communication

Skills & Competencies

• Strong written communication skills with the ability to simplify complex ideas without oversimplifying them

• Commercially aware, with strategic thinking and a good sense of market positioning

• Creative and structured approach to product communication

• Strong project management skills and ability to organise multiple initiatives at the same time

• Proactive and comfortable working across leadership, product, development, commercial, and design teams

• Interest in technical products, user experience, and product clarity

• Ability to think both from a business perspective and from the user’s point of view

What We Offer:

• A fast-growing, founder-led environment with minimal bureaucracy

• High level of ownership and direct impact on product positioning and user experience

• Exposure to a complex, global payments ecosystem

• Opportunity to work closely with product, technical, commercial, design, finance, and leadership teams

• Hands-on involvement in product launches, messaging, platform improvements, and strategic product development

• Cozy Limassol office with coffee, snacks, drinks and PS5

• Lunch allowance and partial SportBenefit coverage

• Private medical insurance after probation

• Full work-permit support