Product Marketing Manager

Product Marketing Manager

Cleverside – who we are?
We are an international mobile product company based in Cyprus and building high-performing apps and games since 2019. Our distributed team of 35+ talented professionals works globally to create products used by thousands of users worldwide. We operate in two key directions: game&non-game products available on 3 platforms: iOS, Android, Amazon Appstore. Our portfolio includes 18+ mobile games and 10+ utilities. We combine data-driven decision-making, rapid experimentation, and scalable product strategies to build apps that perform, grow, and lead in their categories.

What you’ll be responsible for:
– Product promotion - promoting mobile games, utility apps, websites, identifying new growth opportunities.
– AI solutions - developing and implementing AI-powered solutions, optimizing workflows, and automating routine tasks and processes. Important not just to use AI tools, but to know how to build workflows and processes around them and manage work through an AI-driven approach.
– Marketing activities & product release management- developing marketing calendars and planning product releases, ASO updates, seasonal campaigns, and LiveOps activities; launching in-app events and in-game purchases; preparing and publishing builds; setting up store listings for new projects; managing featuring opportunities and Custom Product Pages; briefing designers.
– Partnerships and external promotion- building relationships with media, gaming and niche platforms, YouTube channels, influencers; arranging product reviews, joint promotional campaigns, and cross-promotions; and proactively identifying new promotional opportunities.
– Social media marketing.
– Analytics and performance optimization - monitoring key metrics, conducting and analyzing A/B tests, and evaluating the effectiveness of marketing activities.

What we expect:
– 4+ years of experience in marketing mobile games, apps, utilities, and web products.
– Strong AI mindset – hands-on experience building automations from scratch and optimizing existing AI-powered processes. It’s important not just to use AI tools, but to understand how to build effective workflows around them.
– Experience independently managing a product’s marketing activities end-to-end – from preparing releases, content updates, and seasonal plans to promotion, LiveOps, and performance analysis.
– Strong understanding of product funnels, conversion rates, and key growth opportunities for web products and Web2App/Web2Web funnels.
– Highly proactive with a strong sense of ownership – you actively look for opportunities, bring ideas to the table, and drive them through to results.
– Ability to independently identify new marketing channels and growth opportunities, including social media, media outlets, gaming and niche platforms, YouTube, and influencers.
– Experience with ASO / SEO or a deep understanding of its core principles.
– Strong communication skills – ability to write pitches independently, negotiate with platforms and partners, and drive communications through to a successful outcome.
– Data-driven approach – ability to evaluate the performance of marketing activities, identify growth opportunities, and make decisions based on data.

Conditions:
– Flexible working hours and remote work (outside Russia);
– Vacation bonus 20 days and 3 Days off per year;
– Employment agreement or a B2B contract;
– Professional development and training opportunities;
– Сorporate events and team-building activities, holiday gifts;
– Opportunity to participate in exciting and diverse projects;
– Low-bureaucracy environment and friendly team culture;
– Opportunity to make an impact – freedom to propose ideas, drive performance, and implement your own initiatives;
– Professional growth – opportunities to develop skills and gain experience across different verticals.