Product Marketing Manager

This is Adyen

Adyen is looking for a market-oriented, proactive and commercially minded Product Marketing Manager. You will be part of a dynamic team that doesn’t limit itself to marketing products. The Adyen Product Marketing team’s primary role is to empower the regional commercial & marketing teams to execute revenue growth initiatives in line with the commercial strategy. This is a global role, where you will report to the Product Marketing Lead for one of our business units.

In this role you will be working in a multidisciplinary team (4-7 people) composed of Product Marketing Managers working together to support our 20+ local markets around the world. 

Together you will be articulating and packaging our unique value to our different target market verticals. You will be responsible for driving well-executed product launches and adoption campaigns, go-to-market playbooks and demand generation initiatives that effectively promotes our solutions, drives demand and ultimately contributes to revenue growth. 

The ideal candidate has extensive experience in a B2B product marketing role (optimally in the Payments, Banking or SaaS industry) with a track record of delivering revenue driving go-to-market programs in collaboration with local and global senior stakeholders. 

As an experienced product marketing manager, you set the bar high for yourself and always look to achieve the highest business impact in the most efficient manner. You know the difference between good and great and can explain it to others. You are able to balance the strategic and the tactical, and deliver in an agile and iterative way.

What you’ll do:

• Go-to-Market playbooks: Equip the regional marketing teams with ready to localize playbooks and campaigns for different target markets, in line with the commercial strategy 

• Sales Enablement: Equip the commercial team with the tools and knowledge needed to effectively sell our solutions

• Demand Generation & Thought Leadership: Architect and execute integrated demand generation campaigns to build a robust sales pipeline. Develop content to set up Adyen as an industry leader

• Product Launches: Lead strategic product launch programs from start to finish, driving progress through effectively coordinating different workstreams and stakeholder groups 

• Product Adoption: Develop programs focused on driving customer engagement and feature adoption for existing merchants

• Positioning & Messaging: Research, develop and validate compelling positioning and messaging that resonates with the target audience

• Set hypotheses and report on the impact of your activities using data-driven findings 

• Build rich relationships with key stakeholders within the Marketing, Commercial, Product and GTM organizations

Who you are:

• Master’s degree in marketing, business, or a related field

• Proven experience (3+ years) in product marketing within the B2B enterprise technology industry

• Knowledge of Payments, Banking or FinTech products 

• Proven interpersonal and communication skills 

• Action-oriented and proactive specialist with strong project management skills

• Fluent spoken and written English is a requirement

• Comfortable working across time zones and multiple cultures