Product Manager (Ads & Rewards)

We are looking for a Senior Product Manager who excels at consumer app product strategy and hands-on execution  to join our Advertising & Rewards division. The best candidate will be someone who thrives in a fast-paced, highly collaborative, and exceptionally dynamic setting and is excited to drive product excellence  for a new gaming-oriented B2C mobile app  — from shaping roadmap strategy to hands-on day-to-day execution.

Strong analytical and communication skills are essential, along with experience in gaming, loyalty, rewarded advertising and/or commerce. The ability to balance short-term wins with long-term strategy, bridging the gap between engineering, user experience and commercial needs will be key to your success in this role. If you're passionate about building high-performance consumer  applications  and love creating rewards and commerce solutions that deliver real value to gamers, game developers, and advertisers alike, we would love to hear from you!

Responsibilities

• Work directly with the company’s Head of Product, Ads B2C as part of a new and growing B2C product team.

• Obsess over user experience, user motivation and conversion optimization

• Keen understanding of how to deploy game mechanics to influence user behavior

• Help to launch and optimize the soon-to-be-released version of our consumer app

• Thrive in a lean startup environment

• Highly data-driven (e.g. adept at using metrics, analytics and A/B testing to drive product decisions)

• Strong vision and creativity (e.g. natural ability to generate ideas, think laterally to solve problems), but also...

• Highly organized and pragmatic (e.g. can efficiently analyze tradeoffs, adept at prioritization and time management with limited resources and high uncertainty)

• Design and leverage analytics and A/B testing to monitor app performance, tune mechanics, optimize conversion and identify new features to impact KPIs

• Create and maintain product roadmaps, feature backlogs and product documentation such as product requirements documents, user stories, use cases, user flows, logic flows, and functional specificationsTranslate product strategy into detailed product requirements and user stories using tools like JIRA and Productboard

• Anticipate bottlenecks, provide support for escalation management, make tradeoffs, balance the business needs versus technical and resource constraints

• Conduct ongoing competitive analysis of other sites, apps, and products to continually identify ways to improve our user experience

• Collaborate with executive leadership to identify opportunities for growth, innovation, and differentiation in the ad tech space

• Identify user needs and opportunities through data analysis, surveys, interviews, and other quantitative and qualitative methods

• Work closely with engineering and design teams to ensure high-quality execution and iteration

• Work with Operations team to productize back end tools for delivery, analytics, and insights

Qualifications & Skills - Required

• 5-8 years of product management experience dealing with Consumer Apps and Conversion Optimization, ideally with exposure to gaming, loyalty, rewarded advertising and/or commerce Proficiency with JIRA, Productboard, and other product lifecycle tools

• Strong experience with product analytics tools like Amplitude or Mixpanel.

• Proven track record deploying game mechanics to influence user behavior (direct experience with mobile free-to-play games a huge plus)

• Deep experience with A/B testing and related tools such as Statsig

• Intermediate to advanced Excel skills

• Strong analytical mindset; comfortable with data-driven decisionmaking and KPI ownership

• Excellent written and verbal communication skills; able to present ideas clearly to both technical and business stakeholders

Qualifications & Skills - Nice to Have

• Experience building LiveOps-related features and notification strategies, including the use of related tools such as Braze or Iterable.  

• Basic to advanced SQL knowledge — a strong plus.

• Experience building both frontend and backend product features.

• Design experience or familiarity with UX principles.

• Experience working with data teams to productize targeting and personalization techniques.