Product Analyst (SME Origination)
We are launching SME – a new product focused on small and medium businesses in Mexico, and are looking for a Senior/Lead Product Analyst to help build the function from the ground up.
You will define how we scale acquisition for SME users, build the entire analytics foundation for the product, and turn early-stage ambiguity into a clear, data-driven system.
What you’ll do:
Own end-to-end product analytics for SME, driving decisions across growth & product
Build the core analytics foundation from scratch: define key metrics, user funnels, and tracking architecture
Design clear visibility into acquisition channels and user journeys – who comes from where, and how they convert
Set up scalable reporting for SME acquisition performance and experimentation outcomes
Build and analyze full funnel flows for SME users, from first touch to activation and repeat usage
Design and evaluate A/B testing framework adapted to SME scale
Identify key specifics of the Mexican SME market and reflect them in product and growth logic
Partner closely with product and business stakeholders to turn ambiguous questions into measurable hypotheses
Drive continuous iteration on acquisition efficiency, funnel conversion, and growth levers
What makes you a great fit:
A mathematical or technical degree from a top-tier university (MSU, MIPT, HSE, MSTU, MEPhI, NSE, etc.)
Expert knowledge of mathematical statistics, probability theory, and systematic thinking
Advanced SQL and Python
Hands-on experience with Tableau, Superset, or similar BI tools to translate data into actionable insights
Ability to understand business objectives and transfer them into technical analytical tasks
Experience in building processes and scaling them in fast-paced environments
English proficiency (B1+) for effective collaboration within our international community
Our ways of working:
Innovative Spirit: a team from the best technical universities
Honest Feedback: valuing open, transparent communication
Supportive Team: a strong, collaborative community
Celebrating Achievements: recognizing our wins together
High-Tech Environment: a team full of smart and revolutionary people who dare to challenge the status quo of incumbent finances
Our benefits:
Relocation support to Mexico with full visa & permit support to the employee and family
Flexible work from our Mexican office
Healthcare Coverage
Education Budget: Language lessons, professional training and certifications
Wellness Budget: Mental health and fitness activity reimbursements
Vacation policy: 20 working days of annual leave and paid sick leave
Published on: 5/13/2026

Plata Card
Plata is a tech platform powered by AI that is redefining the financial experience in Mexico. Plata's mission is to simplify the financial experience.
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