Product Analyst (Marketing)

Marketing team:

We're building the measurement and automation foundation for marketing at a new bank in Mexico. You'll turn data from multiple sources into insights, dashboards, and automated workflows — reducing manual work and improving how we make decisions on media investment.
This is not a campaign execution role. It's about marketing measurement, lightweight data engineering, and automation.

Challenges that await you:

1. Measurement & Attribution

• Build TV attribution models (uplift, time-series, conversion windows)

• Integrate offline/online media spend with conversion data

• Analyse incremental media impact, saturation effects, and A/B test results

2. Data Pipelines & Automation

• Automate ingestion from media platforms, research providers, and dashboards

• Build ETL pipelines using SQL and Python

3. Dashboards & Reporting

• Build executive and operational dashboards (Looker Studio / Tableau / Power BI)

• Standardise marketing KPIs and translate data into clear narratives for non-technical audiences

4. AI & Process Automation

• Automate budget tracking, investment reconciliation, and agency monitoring

• Build internal AI agents for automated reporting, campaign QA, and performance monitoring

What makes you a great fit:

• 1.5–3 years in Marketing, Data, or Growth Analytics

• Strong SQL — mandatory (joins, window functions, query optimisation)

• Hands-on Python (pandas, APIs, ETL workflows)

• Structured thinker with business sense

• Basic statistics knowledge

• Advanced English level

Our ways of working:

• Innovative Spirit: A commitment to creativity and groundbreaking solutions.

• Honest Feedback: valuing open, transparent communication.

• Supportive Team: a strong, collaborative community.

• Celebrating Achievements: recognizing our wins together.

• High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances.