Principal Performance Marketing Specialist

United Kingdom / Spain

Airalo is looking for a Performance Marketing lead to drive app-first performance across the regions. You’ll lead end-to-end strategy and execution across key performance channels, scaling efficient growth while maintaining best-in-class campaign hygiene and measurement rigor.

You’ll work closely with Regional Directors to align on strategy, budget allocations, and priorities—this role requires strong collaboration and stakeholder management making a real impact on how we execute our Growth.

What you'll do:

• Own UA growth strategy and execution for Airalo (app-first), where performance marketing is a primary lever.

• Manage and optimize a $20M+ annual performance marketing budget, including forecasting, pacing, and scaling decisions, in close collaboration with Regional Directors to ensure alignment and confidence.

• Lead Paid Performance Marketing across various channels (e.g., Social, Google UAC, and others at scale: oversee campaign architecture, audience strategy, bidding/optimization, and ongoing iteration to hit CPI/CPS and growth goals.

• Own measurement and reporting: weekly performance reads, deep dives, and insights that translate into clear actions; strong understanding of iOS/mobile measurement nuances and constraints.

• Maintain exceptional campaign hygiene: naming conventions, QA, structure, guardrails, geo/creative rotation, budget reallocation, and performance monitoring.

• Partner cross-functionally with Regional Directors, Data Science, Creative Strategists, Influencer/Brand, Product, and external agencies to unlock incremental growth.

• Present to senior leadership: deliver monthly executive-level business reviews for your regions, clearly communicating what’s working, what’s not, and what’s next.

What you'll bring:

• 7+ years in performance marketing / user acquisition for mobile apps, ideally in competitive categories or scaled environments (travel experience a plus).

• Deep expertise in Meta and Google UAC (app acquisition), and any other relevant performance marketing channel, including creative testing at scale and structured optimization practices.

• Experience managing large budgets (ideally $20M+ annually or comparable scale) with strong forecasting and pacing discipline.

• Strong stakeholder management experience, comfortable partnering with Director/VP-level stakeholders.

• Strong analytical skillset and fluency in performance KPIs (CPI, CPS, CVR, CTR, CAC, LTV).

• Strong understanding of mobile attribution + iOS measurement realities (SKAN/privacy impacts, signal loss, incrementality thinking).

• Extremely detail-oriented and loves being in-platform—campaign hygiene is a must-have.

• Familiarity with tools like Adjust (or other MMPs), Looker, BigQuery, and experimentation/incrementality frameworks.