PR & Brand Manager

As our PR & Brand Manager (Maternity Cover), you’ll own the day-to-day relationship with our PR agencies across six markets, drive pan-European PR coordination across all our markets, and lead our brand tracking and PR research initiatives. Reporting to our Lead Brand Communications, you’ll be the go-to person for PR excellence, working cross-functionally with Marketing, Supply, Data and other teams to bring refurbed’s brand story to life across Europe.

This is a fixed-term, 18-month contract covering a maternity leave.

WHO YOU ARE:

• You have 2-4 years of experience in PR, communications or brand roles, including experience owning relationships with PR agencies or external partners across multiple markets.

• You have highly professional written and spoken English, plus fluency in another major European language (Swedish is a strong plus, given the content and market responsibilities of this role).

• You can be based remotely anywhere in Europe; occasional travel to our markets and events is part of the role. Our Vienna HQ is available if you’d prefer to be based there.

• You take ownership end-to-end: you’re used to running a project or subarea on your own, and you don’t wait to be told what’s next — you spot gaps, improve ways of working, and raise the quality of what’s around you.

• You build strong cross-functional relationships; people come to you for PR and brand input because theytrust your judgment and expertise.

• You’re highly organized and comfortable juggling multiple markets, agencies and stakeholders without losing sight of deadlines.

• You have a strong feel for written language and tone, and experience translating data and company priorities into external-facing stories.

• You have experience working with AI tools and are open to learning more about implementing AI into your daily work

• You’re passionate about sustainability, innovation and creating real impact.

WHAT YOU'LL DO:

PR Agency & Market Management:

• Own the day-to-day relationship with PR agencies across SE, DK, FI, IE, BE and NL, including briefing, approving PR materials, developing local angles and following up on performance/KPIs.

• Act as the main internal point of contact for these markets, ensuring agencies have the information, data and materials they need.

Pan-European PR Coordination:

• Own and host the monthly editorial meeting across 16 PR agencies/markets, including agenda, preparation, follow-up and continuous improvement of the format.

• Drive cross-market sharing of PR ideas, opportunities and best practices.

• Manage the press pages across all markets, ensuring the latest press releases and relevant content are published and kept up to date.

Data, Research & Brand Tracking:

• Source and analyse internal data for PR stories, identify relevant trends and coordinate internal data validation.

• Own the refurbed brand tracker, including planning waves, managing research, setting up surveys and reporting results.

• Manage PR consumer studies across markets, coordinating agency input, developing and delivering results and insights.

Content & Language Support:

• Proofread and adapt content for Performance Marketing, CRM and other teams.

• Review and approve UGC/performance content.

Events & Activations:

• Plan and manage PR and influencer events, including concept, budget, agency coordination, internal stakeholders, products and logistics.

• Represent refurbed at events, including presentations/keynotes, and manage post-event reporting.

PR Project & Stakeholder Management:

• Manage PR projects from idea to execution, translating company priorities, data and initiatives into relevant external communications.

• Coordinate across PR agencies and internal teams including Marketing, Supply, Data and other stakeholders to ensure effective execution.

WHY YOU WILL ENJOY WORKING WITH US:

Our Culture and Values:

• Decisions should be made based on facts and not by hierarchy levels? We sure think so!

• We embrace giving and receiving feedback, testing and welcoming new ideas, as well as sharing our knowledge across the company.

• You fail sometimes? Well, so do we! We’re all just human, let’s learn from our mistakes to improve in the future!

• No matter who you love, where you’re from, who you pray to, whether you pee sitting down or standing up – we are a bunch of talented people who enjoy spending our time making a difference!

Personal & Professional Development:

• You'll have access to a dedicated learning budget within your department to support your growth, whether it's courses, conferences, or other learning opportunities that matter to you.

• We partner with Likeminded, offering you private sessions with experts for your personal growth and mental health.

• We frequently host internal workshops, allowing our teams to further develop their skills in different areas and enhancing collaboration across departments.

Flexibility:

• We care about a healthy work/life balance. We not only function and support a fully remote setting but also offer the possibility to work from our beautiful office in the vibrant heart of Vienna – we love dogs, so feel free to bring your furry little buddy too 😊

• We trust you to do the best job, so we don't care so much when you do it – you are able to self-organize.

• You will also be invited to take part in our office weeks, happening three times a year, where you will have the chance to work side by side with your colleagues and enjoy the team-building events and on-site workshops