Performance UA & Creative Lead

We are a team developing the midcore mobile RTS Wargard (https://wargard.game/). We are looking for someone who will take on performance marketing as a system: from traffic acquisition to creative production and deep analytics.

The Role

This is not a narrow UA role, nor is it an isolated "creative person." This is an owner of growth: someone who implements the entire funnel—acquisition → creative → metrics → scaling.

Responsibilities

• Paid traffic management: launching, optimizing, and scaling campaigns (Meta, Google Ads, ad networks)

• Building and managing UA funnels for different geos and hypotheses

• Setting creative tasks: formulating hypotheses, briefs, controlling production, iterations

• Systematic testing: creatives, audiences, placements, approaches

• Working with analytics: CPI, ROAS, LTV, retention, cohort analysis

• Interpreting data and making decisions (what to scale, what to kill)

• Interacting with the product team (features, events, offers for monetization and marketing)

• Searching for and connecting new channels and networks

• Building repeatable processes (creative pipelines, tests, reporting)

Requirements

• Experience in performance marketing / UA (mobile apps or games)

• Understanding creatives as a performance driver (not "banners for the sake of banners"), experience managing in-house and/or external creative teams

• Confident work with metrics: CPI, CPA, ROAS, LTV, Retention

• Experience with advertising platforms (Meta / Google / DSP)

• Skill in formulating hypotheses and setting up tests

• Analytical thinking: ability to read numbers and draw conclusions from them

• Experience with tracking (Adjust / AppsFlyer or analogues)

• Autonomy: ability to build processes, not wait for them

• Understanding of creative patterns in gaming (gameplay, fake ads, hooks)

• Application of AI tools in work processes

Please contact us by email at [email protected] with the subject line "Performance UA & Creative Lead Application." Preliminary familiarity with the game, as well as suggestions for organizing the workflow, are welcome.