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About You
You’re a hands-on performance marketer who knows how to reach the right buyers on LinkedIn and beyond. You’re equally comfortable planning a full-funnel, account-based program and strategizing the creative that brings it to life. You bring rigor to QA, curiosity to testing, and a sharp eye for when creative needs a refresh.
About the Position
We’re looking for a Performance Marketing Specialist to lead our LinkedIn programs and run paid media across LinkedIn, Meta, content syndication, CTV, and podcasts/audio.
Our buyers are ecommerce and retail leaders, and paid media is how many of them first hear from us. In this role, you’ll turn Sales, Demand Gen, and ABM goals into campaigns that reach the right people at the right stage and build pipeline. You’ll own the channel end-to-end: planning, creative briefing, building, QAing, targeting, pacing, testing, reporting, and optimizing.
This is a hands-on, in-platform role. You’ll work alongside our Paid Search Specialist and partner closely with our Sales, Customer Marketing, Demand Gen, Creative, Product Marketing, and EMEA teams.
What makes this role different:
You’ll own LinkedIn as a channel, not a slice of it. Planning, building, testing, and reporting all sit with you.
You’ll plan across the full funnel and across 1:many, 1:few, and 1:1 programs, covering both broad reach and named accounts.
You’ll own the creative pipeline for your channels, from requests and approvals through trafficking and rotation.
You’ll lead weekly cross-channel optimization syncs, which gives you a voice in how the whole paid program performs.
What You’ll Do
Strategic Planning
Plan, launch, and optimize campaigns across LinkedIn, Meta, content syndication, CTV, and podcasts/audio.
Build tactical strategies across TOFU, MOFU, and BOFU, and across 1:many, 1:few, and 1:1 programs.
Translate Sales and Demand Gen goals into plans by stage, persona, and segment.
Shape copy and creative strategy with Creative, Customer Marketing, and Product Marketing, so each audience gets the right message.
Execution and Quality Assurance
Build paid social campaigns end-to-end, including creative strategy, bidding, ad copy, and audiences.
Run rigorous QA across copy, assets, campaign structure, audiences, and UTMs before anything goes live.
Partner with our EMEA team to localize global campaigns for their markets.
Track tasks, requests, and SLAs in Asana so work stays visible and on schedule.
Audience Targeting and Management
Own audience list hygiene and targeting across platforms.
Build audiences from first- and third-party data.
Manage pixels and primary vs. secondary conversion architecture, so campaigns optimize toward the actions that matter most.
Budget Pacing and Management
Manage budgets against lead volume, lead quality, conversion, pipeline, and ROI.
Own pacing and anomaly detection, and keep documented budget pacing up to date.
Testing & Optimization
Run structured tests on audiences, creative, landing pages, copy, and bidding.
Run ongoing search query analysis and keyword optimization.
Lead weekly cross‑channel optimization syncs.
Reporting
Deliver weekly, monthly, and quarterly reporting that pairs results with clear recommendations.
Lead campaign hindsights that capture what drove results, what we learned, and what to do next.
Stay current on platform changes, privacy, and B2B trends.
What We’re Looking For
Required Qualifications
2-3 years of hands-on paid media experience, ideally within a media agency or performance‑focused environment
Hands-on experience building and optimizing social campaigns within LinkedIn and Meta, ideally with a focus in lead generation
Working knowledge of conversion tracking, including pixels, UTMs, and primary vs. secondary conversions
Experience managing budgets and pacing against goals, preferably optimizing towards leads, pipeline, cost efficiency, and ROI
Experience running structured tests and turning results into clear recommendations
Preferred Qualifications
Experience in a B2B or B2B SaaS environment
Experience with ad placements across YouTube, Display, DOOH, or LLMs
Experience localizing campaigns for EMEA markets
Experience building and maintaining audiences from first- and third-party data
Experience with Hubspot, 6sense, Dreamdata, Asana, and/or Salesforce
Skills
Strong attention to detail, especially in QA
Outstanding analytical skills and strong experience in performance optimization
Clear writer who can create ad copy that works for different audiences and markets
Self-starter who can flex between strategic thinking and tactical execution
Strong project management, able to run several campaigns in parallel
Benefits
🏝️ Unlimited vacation time – we strongly encourage all of our employees take at least 3 weeks per year
💰 A competitive compensation package including stock options
🌎 Fully remote team – choose where you live
🛋️ Work from home stipend! We want you to have the resources you need to set up your home office
💻 Apple laptops provided for new employees
🧑🎓 Training and development budget for every employee, refreshed each year
🧑🧑🧒 Maternity & Paternity leave for qualified employees
🧠 Work with smart people who will help you grow and make a meaningful impact
Published on: 11/3/2026
Constructor
Constructor is the next-generation platform for search and discovery in ecommerce, built on a unique GPT-based architecture made specifically for commerce.
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