Hi!
Overgear is an international e-commerce platform for gamers. We help players save time and enable professional gamers to earn from their expertise.
Since 2017, we have been building a product for a global audience, primarily across the US and Europe. Overgear is trusted by users around the world: we have 34,000+ reviews on Trustpilot with a 4.9/5 rating, and our website attracts 300,000+ users every month.
We are now looking for a Paid Social Manager to take full ownership of Overgear’s paid social acquisition across the US and EU markets: Meta, TikTok, and Reddit.
This is a highly independent role — from developing hypotheses and creative concepts to analyzing performance and deciding where the next dollar of budget should go.
Responsibilities
What you’ll do
- Take full ownership of Meta Ads as the core channel, develop Reddit Ads, and launch TikTok Ads from scratch
- Plan and allocate the monthly budget across games, products, geographies, and channels, and present and defend your decisions to the team lead
- Own the key outcome for the channel — the number of new customers (C1) acquired within the target CAC
- Independently identify advertising angles and messaging: research customer pain points and motivations, analyze the market and competitor creatives, and formulate hypotheses
- Write ad copy and creative briefs in English, and manage tasks for the in-house design team and external video / UGC creators
- Manage the allocated video production budget and maintain a steady pipeline of new creatives
- Build a structured testing cycle: hypothesis → launch → success criteria → result → insight → next iteration
- Analyze performance using GA4, Mixpanel, and internal analytics, cross-checking the data against advertising platform reports
- Separate genuine new-customer acquisition from retargeting and the recapture of existing audiences
- Review results weekly: what was launched, what worked, what was stopped and why, and what decisions should be made next
- Ensure correct UTM tagging, campaign structure, and naming conventions, and flag tracking issues promptly
- Work within platform advertising policies, manage moderation processes, and maintain healthy advertising accounts
- Collaborate with Content, Gameleads, and Analytics teams on landing pages, offers, seasonality, demand, and data quality
Requirements
What matters to us
- 3+ years of experience in Paid Social, including at least one year of direct responsibility for an advertising budget and independent decision-making around budget allocation
- Proven experience with e-commerce / direct sales in the US and/or EU markets, with ownership of CAC / new customer acquisition costs
- Strong expertise in Meta Ads: independently building campaign structures, choosing optimization goals, managing the learning phase, audiences and exclusions, attribution windows, and Advantage+
- Full-cycle creative ownership: independently identifying advertising angles, developing hypotheses, writing briefs, working with designers and video production teams, analyzing test results, and deciding on the next iteration
- Experience working with data beyond advertising platforms: GA4, Mixpanel or similar product analytics tools, BI tools, and consolidated reporting
- A strong understanding of the difference between platform attribution and end-to-end attribution, and the ability to make decisions when data sources do not match
- Experience launching a new advertising channel from scratch: account setup, tracking / events, tagging, first campaigns, and further optimization
- Strong knowledge of advertising platform policies and experience working in verticals where moderation and account health require close attention
- English at B2 level or above: able to independently write ad copy for English-speaking audiences and communicate with platform support teams and external contractors
Nice to have
- Experience in gaming, digital goods, or other verticals with advertising policy restrictions
- Hands-on experience with TikTok Ads in the US / EU markets and an understanding of how TikTok creative strategy differs from Meta
- Experience with Reddit Ads: subreddit targeting, community-based advertising, Reddit Pixel / CAPI
- Experience working with UGC creators and influencers: sourcing, briefing, production management, and performance evaluation
- Confident use of AI tools for generating, adapting, and scaling ad creatives and copy
- Experience working with advertising APIs and automating routine processes: bulk campaign changes, data exports, and reporting
- An interest in gaming and personal experience with MMO / ARPG titles such as World of Warcraft, Path of Exile, OSRS, or Final Fantasy XIV
Conditions
What you’ll need to achieve in your first 3 months
Months 1–2 — Meta
Take ownership of the channel, increase the share of new customers among total purchases, bring new-customer CAC closer to the target thresholds for each game cluster, and establish a consistent creative testing cycle.
Months 2–3 — TikTok
Launch the channel from scratch: set up the advertising account, pixel and events, tagging, initial campaigns, and creatives — and deliver measurable results from the pilot.
By the end of the probation period — Reddit
Assess the tracking and channel structure and make a data-backed decision: whether Reddit can be fixed and developed further, or whether it should be discontinued.
Why Overgear
At Overgear, you’ll work in a company that values outcomes over process for its own sake: what you built, and how it impacted the product, customers, team, or business.
We set a high but transparent bar. We trust people within their areas of ownership, communicate expectations openly, and give them the freedom to choose the solutions that are most likely to deliver results.
What we offer:
- Real scale — an international product used by customers around the world
- Ownership and freedom to make decisions — we trust strong specialists to choose their approach, test hypotheses, and take responsibility for the outcome
- Real impact — you’ll be able to directly see how your work affects new customer acquisition, CAC, and business growth
- Room to experiment — new channels, creatives, formats, and tools can be tested quickly using real traffic and real data
- Trust and open communication — decisions are discussed through data, arguments, and feedback
- Remote-first setup — work from anywhere in the world, with a focus on outcomes and clear expectations
- Automation mindset — we use technology, AI, and automation to reduce manual work, minimize errors, and move faster
- A strong team — we value ownership, direct feedback, respect for expertise, and the ability to work toward shared results
- Flexible payment options — EUR / USD / RUB / USDT, discussed individually
If you’re excited about scaling Paid Social, testing new creatives and channels, and finding strong solutions at the intersection of performance marketing, analytics, and product — we’d love to hear from you.
